Biology DB 5 Essay Example | Topics and Well Written Essays - 500 words

Biology DB 5 - Essay Example Support is a function that is mainly conducted by the stem, and for this reason a yam is modification of a normal plant. Botanically yams are in the family of monocotyledonous referred to as Dioscoreaceae and genus Dioscorea. The main reason as to why they are grown is because of their tuber or storage organs. The root cortex of a yam as compared to that of a corn is huge, which enables it to store sugar, starch and other substances. Casparian strip, which is water-impermeable strip of waxy material situated in the endodermis does not control uptake of minerals into the xylem as compared to other plants such as corn plants. This is because most of the minerals are stored and retained in the root, which functions as a stem. Yam as a plant can be said to support leaves because a stem is absent, the anatomy of yam as a plant can be said to be a modification of other standard plant. Animals and animal products are beneficial to human beings for different purposes other than for food. Animal products are highly beneficial in production of materials for clothes. Pigs are essential in production of valuable products such as suede for manufacture of clothes and production of shoes. Cattle produce leather which is sourced from the hides in the animal skin. The leather is used in the manufacture of clothes, shoes, purses, wallets and car upholstery. Feathers from poultry especially from geese and ducks are important in stuffing down clothes such as pillows and jackets. Sheep is a great source of wool that is used in processing yarn for knitting socks, shirts and other different cloths. Rabbits are a source of far used in knitting socks, yarn and other types of clothing. The most important benefit of animals is medicinal applications. Animal products have been tested methodically as a source of drugs especially in modern medicine. For instance, a snake venom is used as an

Strategic Management Assignment Example | Topics and Well Written Essays - 750 words

Strategic Management - Assignment Example Starbucks purchases Fair Trade coffee. This arrangement helps local farmers by guaranteeing a minimal price of $1.26 per pound of wholesale coffee. It also provides them with technology transfers and access to financial assistance such as short term loans to finance the crops of Coffee. Starbucks believes in the value of implementing wellness programs to help out different stakeholder groups including customers, suppliers, and employees. Starbucks purchased 269 million pounds of coffee in 2010; 84% of its purchases came from C.A.F.E. Practices approved suppliers (Starbucks, 2011). The Starbucks stores are designed to save as much energy as possible through the acquisition of superior technology and innovative processes. Water conservation is another practice that Starbucks Cafe practices. The average American uses more than 6 times more water per year than the average African. The company supports social causes such as world hunger and the AIDS/HIV epidemic. The company refers to its employees as baristas. The baristas are supposed to help the company create the â€Å"Starbucks Experience.† The wastage that Starbucks stores produce is minimized through the implementation of its recycling program. The implementation of the firm’s recycling program is customized per store since it is dependent on the availability of existing recycling programs in the community. # 2--Week 3 Discussion Question 2 A company is constantly in the news due to its dominance of the retail marketplace is Wal-Mart. Wal-Mart is the most successful retail store in the history of the United States. The company creates value by offering products at lower prices than the competition. The firm has a superb supply chain that allows the company to source products at lower costs. The company also uses bulk purchasing to achieve savings. Wal-Mart is the world’s largest employer with over 2.1 million employees worldwide (Walmart, 2011). The competitive advantage the company enjoy s is composed of a variety of factors which include: better customer service, lower prices, superb marketing, size of product offering, and superior locations. The firm offers over one million products to its customers. Wal-Mart is a multinational corporation that is publicly traded in the NYSE that operates in 28 countries. My employer does business in the United States solely. The core strategy used by Wal-Mart of beating the competition in terms of price is not aligned with the strategy the company I work for uses. My employer uses a differentiation strategy to attract customers. The products and services offered by my employer are unique, which is contrary to Wal-Mart’s strategy of offering common household products. An attribute or characteristics that both Wal-Mart and my employer share is a commitment towards customer service. A second characteristic that both companies share is the existence of an e-commerce operation. Wal-Mart has an online store that sell is product s to the entire global customer base. The e-commerce operation my employer uses differs in that the company focuses only on the domestic marketplace. # 3-- Week 3 Discussion Question 3 People eat outside their homes more often when the economy is doing well and their disposable income is higher. During bad economic times upper level restaurants are hurt more than cheap products. The industry leader in the fast food industry, McDonald’s, achieved global sales of $24 billion and $4.94 billion in net income

Litarary theory Essay Example | Topics and Well Written Essays - 500 words

Litarary theory - Essay Example Sidney does not agree with Shelley that poetry is an expression of the beauty that has been expressed by the mind or the pet. Sidney says the poet use the creative power to invent a new world while Shelley believes that the impression touches the core of a person who prolongs the experience. Just as a child attempts to express himself through sounds and gestures, a poet tries to express the feelings of joy and happiness he carries as impressions the world has made on his mind. A poet first feels the happiness and then this emotion is expressed through the use of words and language, says Shelley but Sidney contends it is a new creation, new nature when the poet is in harmony with the Creator. What Shelley implies is that the beauty of the world is expressed through a poet. This happens when the poet delves deep within, appreciates the nature and its beauty. What springs forth from the inner self is the feeling when the mind is in harmony with the nature. Both however agree that the poet is in harmony – Shelly refers to it as harmony with the world, with the beauty, harmony with the impressions the world has made on him. Sidney says the when the poet exercises the highest power of humanity, he resembles the Creator. This suggests the poet is in harmony with the creator. Hence, what transpires is that a poet has to be in harmony for poetry to be created – call it the nature, the world, the beauty, the creator, whether it is the imagination or the real world. 2. Compare/contrast the mimetic theories of Pope and Wordsworth. Try to identify areas of agreement and disagreement in their discussions of how works of literature imitate or represent the real world. The mimetic theories of Pope and Wordsworth discuss the rules for the critic or the reader. Pope believes that since nature is unerring and unchanging, one should follow the rules of the nature while Wordsworth’s poems imitate the primary laws of the nature. Poetry has its origin in the orderly

Strategic Management Assignment Example | Topics and Well Written Essays - 750 words

Strategic Management - Assignment Example Starbucks purchases Fair Trade coffee. This arrangement helps local farmers by guaranteeing a minimal price of $1.26 per pound of wholesale coffee. It also provides them with technology transfers and access to financial assistance such as short term loans to finance the crops of Coffee. Starbucks believes in the value of implementing wellness programs to help out different stakeholder groups including customers, suppliers, and employees. Starbucks purchased 269 million pounds of coffee in 2010; 84% of its purchases came from C.A.F.E. Practices approved suppliers (Starbucks, 2011). The Starbucks stores are designed to save as much energy as possible through the acquisition of superior technology and innovative processes. Water conservation is another practice that Starbucks Cafe practices. The average American uses more than 6 times more water per year than the average African. The company supports social causes such as world hunger and the AIDS/HIV epidemic. The company refers to its employees as baristas. The baristas are supposed to help the company create the â€Å"Starbucks Experience.† The wastage that Starbucks stores produce is minimized through the implementation of its recycling program. The implementation of the firm’s recycling program is customized per store since it is dependent on the availability of existing recycling programs in the community. # 2--Week 3 Discussion Question 2 A company is constantly in the news due to its dominance of the retail marketplace is Wal-Mart. Wal-Mart is the most successful retail store in the history of the United States. The company creates value by offering products at lower prices than the competition. The firm has a superb supply chain that allows the company to source products at lower costs. The company also uses bulk purchasing to achieve savings. Wal-Mart is the world’s largest employer with over 2.1 million employees worldwide (Walmart, 2011). The competitive advantage the company enjoy s is composed of a variety of factors which include: better customer service, lower prices, superb marketing, size of product offering, and superior locations. The firm offers over one million products to its customers. Wal-Mart is a multinational corporation that is publicly traded in the NYSE that operates in 28 countries. My employer does business in the United States solely. The core strategy used by Wal-Mart of beating the competition in terms of price is not aligned with the strategy the company I work for uses. My employer uses a differentiation strategy to attract customers. The products and services offered by my employer are unique, which is contrary to Wal-Mart’s strategy of offering common household products. An attribute or characteristics that both Wal-Mart and my employer share is a commitment towards customer service. A second characteristic that both companies share is the existence of an e-commerce operation. Wal-Mart has an online store that sell is product s to the entire global customer base. The e-commerce operation my employer uses differs in that the company focuses only on the domestic marketplace. # 3-- Week 3 Discussion Question 3 People eat outside their homes more often when the economy is doing well and their disposable income is higher. During bad economic times upper level restaurants are hurt more than cheap products. The industry leader in the fast food industry, McDonald’s, achieved global sales of $24 billion and $4.94 billion in net income

Review of The augmented CAPM Literature Example | Topics and Well Written Essays - 4000 words

Of The augmented CAPM - Literature review Example was criticized by various authors and a new augmented CAPM was devised in order to take systematic risk into account while investing in stock market and completely ignore the unsystematic risk. This augmented CAPM is accurate for applying in the Hong Kong market and thus, its validity is checked through this literature (Hearn, n. d.). Asset pricing models are defined as frameworks that are devised for identifying and measuring risk. The models also identify the rewards that are attached with risk bearing. The theories attached to the models helps in realizing reasons for expected returns on the government bonds to be less than that on the stocks. It also assists in developing idea behind two stocks with different expected returns. The change in expected returns over time is also explained through this model (Hearn, n. d.; Huang, Yang and Hu, 2000). The basic premises of asset pricing model are that the investor’s desires for higher expected returns. The investors do not like to take risk and hold diversified portfolios so that the risk is distributed in different sectors. The models also specify fair rate of return for particular asset. The information regarding rate of return is very crucial for taking any investment decision for corporations who evaluate projects and the formation of portfolios for inves tors. The theories related to models helps in characterizing the risk of a project or acquisition and also examine the discount rate associated with the risk. The asset pricing model was first developed by Sharpe (1964) and Lintner (1965). However, there had been lot of advancement in asset pricing for the past 35 years. The progress was important for understanding the issues encountered while implementing asset pricing models in any emerging market. So, this model should be followed and also modified over time, while investment situation changes due to several challenges. The first asset pricing theory is known as Capital Asset Pricing Model (CAPM) developed

Osamu Dazai Essay Example for Free

Osamu Dazai Essay Osamu Dazai was one of Japanese novelist and considered one of the most important storytellers of postwar Japan. While known primarily as a novelist, Dazai also earned recognition for his numerous short stories, including â€Å"Omoide† (â€Å"Memories†), â€Å"Sarugashima† (â€Å"Monkey Island†), and â€Å"Ha† (â€Å"Leaves†), which were published in Bannen, his first collection of short stories. Like most of his longer fiction, Dazais short stories are autobiographical and reflect a troubled life marred by alcoholism, drug addiction, and several suicide attempts. Nevertheless, Dazais fiction showcases his artistic imagination and unique confessional narrative technique. Dazai was born the youngest of ten children in Kanagi, a small town in northern Japan, to one of the wealthiest families in the region. While Dazais later years were turbulent, he grew up a sensitive child in comfortable surroundings. Later in his life, however, his wealthy background led to self-consciousness, contributing to a nagging sense of isolation that is an undercurrent throughout his fiction. Dazai underwent his apprenticeship in writing during the 1920s while attending secondary schools in Aomori and Hirosaki and published many of his early stories in magazines founded and run by aspiring young authors. By the time he attended Hirosaki Higher School, however, Dazai began to live the unconventional lifestyle that brought him much fame. Despite his widely recognized talent, however, alcoholism, drug addiction, affairs with geishas, suicide attempts, and frequent psychological traumas plagued him the rest of his life. In 1930, Dazai enrolled in the Department of French Literature at Tokyo University, but by the end of his first year, he ceased attending classes. Instead, Dazai became involved with left-wing politics, caroused, and renewed his relationship with a geisha he met while attending Hirosaki Higher School. His family disapproved of this relationship, leading to one of Dazais suicide attempts. He attempted to take his own life on at least three other occasions and finally succeeded in a double suicide with a young war widow in 1948. This episode, among several instances of double suicide in Dazais fiction, is retold in his widely acclaimed novel, No Longer Human. Dazais highly autobiographical fiction first garnered popular and critical attention after the publication of his first collection, Bannen (The Final Years). The first and most significant of these stories is â€Å"Omoide† (â€Å"Memories†). With its highly personal tone, â€Å"Memories† reveals a common narrative technique in Dazais writing. Revealing his childhood and adolescent traumas, as well as his need for companionship and love, Dazais first-person narrative attracts the readers sympathy while raising doubts about the authenticity of the narration because of exaggerated rhetoric. â€Å"Gangu† (â€Å"Toys†), another tale in Bannen, illustrates Dazais playfulness. In this tale, the narrator — after briefly relating his financial troubles — details his plans to concoct a tale recounting the memories of an infant. While these and other early pieces exemplify the personal tone of much of Dazais work, another group of tales shows his talent for imaginative storytelling. Two tales — â€Å"Gyofukuki,† translated as â€Å"Metamorphosis,† and â€Å"Sarugashima,† translated as â€Å"Monkey Island† — provide good examples of this. In place of the Dazai like protagonist present throughout most of his other short fiction; â€Å"Metamorphosis† is about a peasant girl who, on the verge of puberty, takes on the appearance and identity of a fish. â€Å"Monkey Island† presents two humanoid monkeys as its protagonists. In astonishment, one of the monkeys soon realizes they are the objects of atte ntion, rather than the spectators, of the humans walking through the zoo. In his final years, he composed a series of stories that evince his interest in domestic issues, as titles such as â€Å"Villons Wife,† â€Å"Father,† and â€Å"Family Happiness†Ã¢â‚¬â€suggest. As critics have remarked, the stories of these collections are among the few works of artistic value produced by a Japanese author under the strict government censorship during World War II. While famous in Japan and avidly read — especially by the younger generation — Dazai has not achieved the international stature of Japanese writers such as Natsume Sseki, Kawabata Yasunari, Mishima Yukio, and End Shusaku. This is partly due to problems with translating Dazais highly personal style. Yet Dazai has earned himself a position in modern Japanese letters more or less comparable to that of an F. Scott Fitzgerald, as opposed to a William Faulkner, in modern American literature. Donald Keene, Dazais principal English translator, has described him as a Japanese writer â€Å"who emerged at the end of World War II as the literary voice of his time.† While Dazais body of work is sometimes criticized for its narrow scope, many critics maintain that his fiction contains some of the most beautiful prose in modern Japanese literature. Dazai became celebrated for two short novels, The Setting Sun and No Longer Human, both translated into English. I read both of them back when I was reading all the Japanese fiction I could get my hands on, but did not care for either, and have not read either again. The Setting Sun was published in 1947, and is set in those years shortly after the end of the war. It was a very popular novel, and the title came to represent Japanese of the upper classes who had fallen because of the war and American occupation. But Dazai was already well known for personal characteristics reflected in the major characters as wellnihilism, drunken dissipation, despair (a kind of model for our hippie generation)so, although the central character is a young woman, Kazuko, the novel is read as strongly autobiographical. This is true for No Longer Human, too, which is perhaps even more autobiographical, and, as Donald Keene describes it, is an attack on the habits and traditions of Japanese society, but above all a record of his alienation from society. (1063) I was not attracted to the narcissistic qualities in these two novels, or to the fact that Dazai, after having failed in two previous love suicides (in which the women succeeded) succeeded in a love suicide June 13, 1948 (he and the woman drowned in the Tamagawa Reservoir). I just didnt much like him or his charactersnever used those novels in courses I taught. But I did use one of his short stories, Villons Wife, several times, because it was in the anthology I most frequently used in the survey course of Japanese Literature, Donald Keenes Modern Japanese Literature, and I actually came to like that story very much (sort of like Oes The Catch, the exception that proves the rule). The husband in the story may be the closest self-portrait of all, and the most despicable, in his drunken dissipation, unfaithfulness, and unforgivable treatment of his wife, but the story is told by the wife, who, in her attempts to accommodate herself to all of this comes through as an attractive and courageous characterand you realize that even Dazai, in his more sober moments perhaps, must have appreciated her virtues. Anyway, thats the one I recommendthen, if you want to read either, or both, of the novels, you will be reading fiction that was very popular in Japan in the decade after the end of the war, and may, indeed, reflect some of the values in flux in that traumatic time, particularly for young Japanese who would have seen themselves as having lost everything. I will be comparing Akutagawa to Edgar Allan Poe next month for their short lives and some of the qualities of their fiction, and it is easy to compare Dazai to Akutagawa (1892-1927), as well. Akutagawa was more of Tanizakis generation, but died in his late 30s, as a suicide, as Dazai did. But, I am happy to say, I am very fond of Akutagawaa highly disciplined literary artist. (MAIN BODY) â€Å"NO LONGER HUMAN† This book, by Osamu Dazai, is an example of the Japanese genre of shishosetsu, a kind of autobiographical fiction. Its different from what we think of as autobiography, in that the purpose is not so much to tell a story there is no real emplotment, beginning, middle, end in the traditional (or Aristotelian) sense, but rather, the text is a sort of rambling exploration of the self. Style is de-prioritized, sincerity and immediacy are tantamount. There is no constrained form, but rather, an attempt to establish a direct link between author and reader, to explain a particular perspective. The book is largely autobiographical, based on events from Dazais own life. He was a literary rock star, but a deeply miserable guy, attempting suicide several times before finally succeeding. Theres actually a monument at the spot where he killed himself (along with his mistress), and apparently people gather there on the anniversary of his death every year. In any case, the book itself is interesting. It makes me want to learn Japanese, for starters, because no matter how great the translator, theres no getting around the fact that the grammatical structure of Japanese is completely different from that of English, most importantly, for this book perhaps, in that it is entirely possible, and even common, to construct a sentence in Japanese with no subject. Apparently the entire book is written in this form, which would be particularly appropriate to the work itself. Though I wonder if the Japanese reader would really think of this as particularly artful, given that its apparently a standard thing to them. But I guess thats a question for psycho-linguists to answer. The book is the related story of a very unhappy guy who is essentially chronicling his downward spiral. Though its hard to say if its really a downward spiral though he does pinpoint a moment at which he ceased to be human, its not entirely clear that he was ever really human (by his own definition) to begin with. One question is what it means, in his eyes, to be human. There is a clear parallel to Notes from the Underground (Dazai was big into Dostoevsky, and the main character refers to Crime and Punishment), in that both are notes from deeply unhappy men who are convinced of their own uniqueness, but there are definitely differences. Dostoevskys character is raging against rationality, and the way in which it dehumanizes people, so in a sense, though he calls himself a mouse, etc, he could be seen as claiming that he is really the only human. Dazais character, Yozo, sees himself as inhuman, mainly, it seems, because he lacks certain basic human traits. He claims, for instance, that he has never felt hungry. However, there is also a certain issue of domination at play he is unable to say no to anyone, to turn down anything. In this sense, one could say that he is entirely determined by the outside world. Despite the fact that he has an inner life, he keeps it hidden from the outside world. In fact, his behavior is entirely, he claims, an act, he plays the clown for the amusement of others, refusing to let his own feelings show. But Im not certain if this is really the case. For instance, he wants to be an artist, and actually disobeys his father in order to pursue his artistic career, and confesses to the other authority figure in his life, Flatfish, that he wants to make art. So it seems as though the masking process is incomplete in this case, and at times he does behave authentically. I wonder if the same could be said for the Underground Man? I think that its slightly different in his case, in that the construction of the Underground Man is such that he cant behave authentically, because he has no stable self. Yozo, on the other hand, certainly has an inner life, its just a rather empty one. He doesnt seem to have any real will of his own, or rather, the will that he does have is purely towards self-destruction he can get booze and drugs, and drink himself into a stupor, without any difficulties. But then again, he also seems to have a brief lull of happiness, directly following his marriage. But even there, its hard to say if hes happy. Maybe its most accurate to say that he is so constructed as to be incapable of happiness? Hmmm. Theres more thinking to be done here. Unfortunately, I seem to like each Dazai Osamu (1909-1948) book less than the previous one. No Longer Human (Ningen Shikkaku, 1948) is more epigrammatic that The Setting Sun (Shayo, 1947), but perhaps I am too old for it (as I was once too young to read Proust) to be much moved for the plaint of a creature too delicate for the world. I cant muster sociological interest in it as social history of the 30s either, since dissipitation is basically timeless (though the preferred means vary). I read the epilogue differently from translator and longtime Columbia professor Donald Keene: as showing the notebooks writer was successful at mimicking good nature, not that his widow is right and the writer wrong. (In the way that most men fail to see their own cruelty, Yozo had not noticed his gentleness and capacity for love-p. 9; really? a capacity for love? and gentleness? or solipsism mixed with diffidence?) I am not so sure that Keene was right that the Japanese are certainly much more like A mericans than they are like their ancestors of one hundred years ago. As far as literature is concerned, the break with the Japanese past is almost complete (p. 7), though this is more credible now than it was six decades ago. Dazai seems very traditionally Japanese to me in many ways, a descendant of Sei Shà ´nagon both in wit and to some degree in aesthetics (Dazai is still plenty delicate and fairly indirect, even about what she would have considered vulgar and even sordid matters, very regretful and very perishable). Would Keene have been moved to translate Dazai, if there was nothing of the Japanese tradition that Keene venerates in Dazai? Let alone, recall translating Dazai as if I were writing a book of my own, an experience he only otherwise had with Kenkà ´s Essays in Idleness (On Familiar Terms, p. 189). I like Keenes characterization of Yozo as a man who is orphaned from his fellows by their refusal to take him seriously (p. 8, see p. 139), which in turn is a result of his desperate clowning. Of course, this resonates with my experience of people not believing I could possibly be serious when I am, and feeling Im not like other people, incapable of getting by. And unusual or extravagant things tempt me (p. 23). It is interesting that someone who felt himself different from an early age and for whom it would be no exaggeration to say that my only playmates while I was growing up were girls (48) became a diffident lady-killer rather than a homosexual. Ã…Å'ba cannot forget his abuse by a female servant when he was young. In high school, he played the buffoon. At university, he finds bad influence from Horiki and leads a life of debauchery (nonstop smoking, alcohol abuse, promiscuity), culminating in a double suicide (it cannot seriously be billed a love suicide) in which the married woman drowns and he survives. After being expelled from the university, Ã…Å'ba is clan and sober for a time in a relationship with an innocent young woman, but Horki shows up and leads Ã…Å'ba back into temptation, now adding morphine to alcohol abuse and being incarcerated in a mental asylum, where he is numb rather than violent. As for being zombified by Japans defeat, Dazai seems to me to have been as self-destructive and intellectually nihilistic while the Japanese Empire was rising as in the general anomie after Emperor Hirohito renounced divinity and the US occupied the archipelago. (Imamuras Pigs and Battleships show some of this social breakdown and women who were better at surviving it than the men.) The original publication sold more than six million copies in Japan, more than any Japanese novel other than Kokoro (1914) by SÃ… seki Natsume. A manga version was published in 2009, the centenary of Dasais birth, and also filmed. (CONCLUSION) Attending Meiji Gakuin University from the age 15 to 19, Toson gradually became aware of literature under the influence of unconventional traditions of the school. Toson literature is even said to originate during his days at the university. Toson joined Bungakukai, a literary group, and as a romantic poet, published a collection of poems including Wakanashu. Later, Toson turned a novelist and published Hakai (â€Å"The Broken Commandment†) and Haru (â€Å"Spring†), and is thus regarded as a prominent naturalist novelist. His other works include, Ie (â€Å"Family†), considered to have achieved the highest level in Japanese Naturalism literature, Shinsei (â€Å"New life†), a confession of his own incestuous relationship with his niece, Yoakemae (â€Å"Before the Dawn†), a historical novel modeled on the life of his father. Altbough he began his serialization of Tohonomon (â€Å"The Gate of the East†) in 1943, he died of a stroke at his own hom e in Oiso, Kanagawa prefecture on 22nd of August. (BIBLIOGRAPHY LIST) Dazai, Osamu, and Donald Keene. No Longer Human. Tokyo: Charles E. Tuttle, 1981. Print. Lyons, Phyllis I., and Osamu Dazai. The Saga of Dazai Osamu: a Critical Study with Translations. Stanford, CA: Stanford UP, 1985. Print. Hachimaki, Emi. ä º ºÃ©â€"“å ¤ ±Ã¦   ¼. é â€™Ã§ © ºÃ¦â€"‡å º «Ã£â‚¬â‚¬Aozora Bunko. Aozora, 1 Jan. 1999. Web. 15 Nov. 2011. http://www.aozora.gr.jp/cards/000035/files/301_14912.html. (REFERENCE) http://kirjasto.sci.fi/dazai.htm http://www.jlit.net/authors_works/dazai_osamu.html http://wlc.drake.edu/wordpress/japanese/2010/02/28/osamu-dazai%E3%80%80%E5%A4%AA%E5%AE%B0%E6%B2%BB%EF%BC%89/

Businesses going green with IT

Businesses going green with IT In todays ever changing world, there is an increased amount of pressure to become more environmentally conscious in they we live go about our daily lives. Some examples of environmental impacts on individuals may include trash recycling, choosing eco-friendly consumer products, vehicle purchase, as well as basic house hold energy management. We could also apply this to an industry service. Businesses in the architectural / engineering world perform construction services in the form of site development. Companies in this industry are designing and making decisions on behalf of their client based on the latest regulations to ensure all the environmental requirements are met while striving for sustainability. Sustainabilitys advancement in society has reached a new level for business organizations. Companies are not only providing services externally that need to comply with environmental regulations. They are also assessing their own internal corporate operations and its environmental impact. Maddens (December 2009) article on sustainability software brings attention to the emerging â€Å"green† software market and how companies are looking to apply this technology both internally and externally to comply with the challenging environmental laws while increasing its corporate image and profitability. Software vendors are now developing applications for businesses to track â€Å"greenhouse† gas emissions (GHG), water and other energy usages, paper waste, and improved materials for services among some of the examples. One of the leading software applications in this group is called carbon emissions accounting or Enterprise Carbon Accounting (ECA). ECA software enables a company to perform analysis and reporting of its GHG emissions. According to AMR Research in Maddens (2009) article, the carbon auditing software market has reached $3.6 billion and could see levels as high as $9 billion within the next couple of years. The validity of the market share has grown since being joined by large vendors such as Computer Associates, Microsoft, and recently merged SAP/Clear Standards. California based company, Enviance, is rated as one of the market leaders in this emerging industry. Their environmental enterprise resource planning (ERP) services include web based and on premise automation of tracking and reporting of health and safety, greenhouse gas emissions and other environmental factors. Their mobile platform involves personal digital assistants (PDAs) and tablet PCs for reducing the amount of paper used in meter reading, inspections for hazardous materials and environmental discharges, and auditing. Data is entered on site through the PDAs and uploaded directly to the incorporated environmental ERP system, which yields a seamless flow of information in real-time throughout all levels of an organization. Enterprise resource planning (ERP) software functionality is better known for its sales, production, planning and financial data management that allows the business process to be viewed throughout an organization. It executes its objective typically through a suite of software modules integrated for the business process. One of the challenges sustainability software faces both before and after implementation is whether its verifiable. In Maddens (2009) sustainability software editorial, referring to environmental ERP implementation, Larry Goldenhersh (CEO of Enviance) conveys the detail that accounting for carbon data is not equivalent to financial data on a balance sheet. Regulatory environmental laws can be very complicated. Mr. Goldenhersh states, â€Å"Customers (companies) need to trust that the solutions they have in place will be defensible on many levels regulatory and reputational† (as cited in Madden, December 2009). In contrast to business professionals contribution to (ERP) software development, Mr. Goldenhersh goes on to explain that if sustainability applications are to have any credibility, they will need to be developed with environmental experts in hard sciences such as physics and chemistry as examples. We can also add professionals in other areas such as architectural and engineering with environmental accreditations. Green software users are employed in other sectors within an organization besides executive and management. At the design and production levels, employees can use the applicable data to create improvements for their own facilities management operations or for outside design services. Using the construction trade example mentioned earlier as it relates to the content, Maddens (2009) article explains how CADD (computer aided design and drafting) software vendor Autodesk is providing solutions to their clients enabling them to meet â€Å"green† initiatives. Autodesk has been developing green tools built into their software as well as providing an online web based environmental service. One example of a built-in tool added in their desktop software Inventor is the Sustainable Materials Assistant (SMA), which is applied in manufacturing and process engineering. The SMA application used in digital prototyping focuses on providing feedback for intelligent material selection in the design process with respect to environmental compliance. Their internet based solution is known as the Green Building Studio. This web service uses the Ecotect platform software to enable architects and engineers to perform a building analysis, generating a design that is more energy efficient and account for the overall carbon footprint in the end product (a building system). The information technology applied in this green software service incorporates many factors in this trade including carbon emissions reporting, water usage, amount of daylight, site positioning, and even a detailed weather analysis among several of the examples. Using Enviance CEOs comments on green software creditability as a parallel reference, the Green Building Studio web service was evaluated under ANSI/ASHRAE standards for this genre of computer analysis and is certified by the U.S. Department of Energy, (according to the Autodesk website) making the service verifiable. According to the International Institute for Environment and Development (IIED), information technology was predicted to create the â€Å"paperless† office but has yet to deliver. Analysts report that companies are still using far more paper than originally predicted for business operations today (stated in Madden, 2009). The consumption of paper contributes to the impacts paper mills and logging have on the environment. Hewlett-Packard one of the leading suppliers of office equipment and supplies has strategically partnered with Capella Technologies to provide an Intelligent Print Management (IPM) software solution. The on demand printing solution allows the company to monitor and track documents and to ensure they are printed on the correct devices thus reducing costs and allow companies to become more eco-friendly. Another example of reducing paper consumption through the use of information technology in Maddens (2009) article is the Quik suite product. Efficient Technologies markets this software to automate forms and incorporate the use of digital signature technology for e-signing. The goal is to have companies fully embrace this technology to reduce its paper consumption by half or greater. There will always be a debate regarding the validity and magnitude in regards to sustainability and other environmental agendas. Maddens (2009) two part editorial suggests these issues are having an impact on information technology and the way organizations are applying them. With the ever increasing environmental regulations and public awareness, companies are becoming more sensitive to their corporate image with the consumer as well as with potential clients. Businesses are utilizing â€Å"green† software technologies enterprise wide in their internal operations as much as they are in their commercial trades to strategically position their public profile while they increase profits and reduce operating costs. References Madden, Ned. (2009, December 1). Sustainability Software, Part 1: Its Easy Being Green. TechNewsWorld. Retrieved from: http://www.technewsworld.com. Madden, Ned. (2009, December 8). Sustainability Software, Part 2: Cutting the Paper Chase. TechNewsWorld. Retrieved from: http://www.technewsworld.com. Enviance ®. http://www.enviance.com. Autodesk ®. http://usa.autodesk.com