The Language And Multi Modal Communication - 1196 Words

When we communicate online, we use language features that are closer to spoken language despite the fact we are actually writing. The language features we use can be referred to as multi-modal communication. Multi-modal communication is non face to face communication and has features of both spoken and written language, for example emojis to show emotion and capitals to denote tone. There are opposing attitudes to this type of communication; many think it is damaging intelligence whereas others argue it is a sign of increased intelligence. I will be using a transcript from Facebook Messenger between me and my friend to analyse how online communication is closer to speech than written language. Spoken language is very different to written†¦show more content†¦This communication involves prosodic features – reduplication of letters and replication of non-verbal features, tone and pitch – as well as paralinguistic features which are centred around body language – the use of emoticons to express emotion and tone, and ‘like’-ing, which could be linked to giving someone a high-five as congratulations, and serves as instant gratification which is normally associated with being face to face. In the Facebook Messenger transcript between me and my friend, we commonly use emojis, for example â€Å":-)† and â€Å";)†. Emojis are used to show the emotion of the speaker, as it is difficult to show tone of voice and emotion through writing. When we talk to other people we naturally use facial expressions and body language to convey our meaning, as words by themselves are sometimes not clear enough, or we may want to emphasise a point we are making. In the case of sarcasm, the winking emoji may be used to make the comment seem joking and playful and to avoid causing offence. Without the emoji, the recipient may misunderstand. When my friend and I were talking about a piece of homework we had been set, she asked â€Å"do it 4 me ;)†. I knew she was joking because of the use of the winking emoji. Emotion is more of a visual aspect so the use of emojis is typical of multi-modal communication. We rely on facial expression and body language to ensure the message is clear in real life, so we use emojis in digital

Nike Marketing Strategy - 1853 Words

Nike s marketing strategy is an important component of the company s success. Nike is positioned as a premium-brand, selling well-designed and expensive products. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan: Just do it.[40] Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. However, Nike s marketing mix contains many elements besides promotion. These are summarised below. Advertising In 1982, Nike aired its first national television ads, created by newly formed ad agency Wieden+Kennedy, during the New York Marathon. This was the beginning of a successful†¦show more content†¦The ad was later banned in China. In early 2007 the ad was reinstated in China for unknown reasons.[46] Sponsorship Niketown at Oxford Street, London Main article: Nike sponsorships Nike pays top athletes in many different sports to use their products and promote/advertise their technology and design. Nike s first professional athlete endorser was Romanian tennis player Ilie NÄÆ'stase, and the company s first track endorser was distance running legend Steve Prefontaine. Prefontaine was the prized pupil of the company s co-founder Bill Bowerman while he coached at the University of Oregon. Today, the Steve Prefontaine Building is named in his honor at Nike s corporate headquarters. Besides Prefontaine, Nike has sponsored many other successful track amp; field athletes over the years such as Carl Lewis, Jackie Joyner-Kersee and Sebastian Coe. However, it was the signing of basketball player Michael Jordan in 1984, with his subsequent promotion of Nike over the course of his storied career with Spike Lee as Mars Blackmon, that proved to be one of the biggest boosts to Nike s publicity and sales. During the past 20 years especially, Nike has been one of the major clothing/footwear sponsors for leading tennis players. Some of the more successful tennis players currently or formerly sponsored by Nike include: James Blake, Jim Courier, Roger Federer, Lleyton Hewitt, Juan Martà ­n del Potro,Show MoreRelatedThe Marketing Strategy Of Nike2833 Words   |  12 PagesGrowth strategies are used by businesses to enhance their sales and produce various products that are aimed at their target market as well as building and improving each time to consume maximum profit. One of the strategies includes market penetration; this is when a business sells the same products to an existing market. This means that whatever the products the company are selling to a particular market are being sold effectively, this usually exists of basic products the company have producedRead MoreNike Marketing Strategy7428 Words   |  30 PagesDescription of marketing strategies applied by Nike Air Force 4.1 Challenges Forcing Nike to Focus More on Marketing Sportswear is defined primarily as apparel and footwear made for sports participation, though is now also includes casual clothes worn by people for daily activities (E. Ko, C. R. Taylor, et al., 2012). The sportswear market is one of the most price-competitive markets throughout the globe. Within the UK, items of sportswear are purchased by almost 90% of people under 35 years ofRead MoreNike Marketing Strategy5981 Words   |  24 PagesJessica Halsey and Shereen Hijazi | Nike, Inc. | Marketing Plan Project | Nova Southeastern University H. Wayne Huizenga School of Business amp; Entrepreneurship    Assignment for Course: | MKTP 5005 – Introductory Marketing   Ã‚   | Submitted to: | Gregory F Stiber | Submitted by: | Brizaida Ribalta, Jessica Halsey, Shereen Hijazi. | | | | | | | | | Date of Submission: August 30th, 2012 Title of Assignment: Term Project – Marketing Plan CERTIFICATION OF AUTHORSHIP:Read MoreThe Marketing Strategy Of Nike1428 Words   |  6 Pagesare very well polished in Nike. The owners know the correct trigger points of every class of consumer, and thus, the motivating push is given to the exact point. Emotional branding is used by Nike in several instances and this has been one of the vital areas of its operations. Nike’s position in the market is such that consumers upon hearing the name of Nike are sure that they shall be getting state-of-the-art products. Though there is no scale of comparison to say that Nike is better than the competitorsRead MoreNike Marketing Strategy4572 Words   |  19 PagesNike story Nike Clothing | Nike Shoes Men o Men Nike Footwear Women Women Nike Footwear Girls o Girls Nike Footwear Boys o Boys Nike Footwear Nike shoes and sportswear clothing Nike trademarks the â€Å"Swoosh† logo and the â€Å"Just Do It† slogan. Nike, the world’s leading supplier of athletic shoes and apparel, was the birth-child of University of Oregon coach Bill Bowerman and runner Phil Knight. Founded in January 25, 1964 the company was originallyRead MoreMarketing Strategies For Nike And Adidas1317 Words   |  6 Pagesare many forms of strategies that a company can utilize to develop their product or service into the market industry. Not having a strategic plan or goal can be very challenging. Therefore, it is vital to have an idea of the business because this can affect how the consumers and customers interact with your business. Within this paper, promotional and advertising strategies will be discussed for the sports apparel of Nike and Adidas. According to the research, promotional strategy is a two-way interactionRead MoreMarketing Strategy Of Nike, Inc. Essay1391 Words   |  6 Pagescompanies use information from marketing to enhance their competitive advantages in their specific industries. When implementing a marketing strategy, the companies need to analyze their marketing information and understand and evaluate what is working and what isn’t working. The two companies are unique in categories of sporting apparel and footwear. They have also been able to perform better in designing apparel and athletic equipment. The marketing strategy of Nike, Inc. lies on its world imageRead MoreNike Marketing Strategy in India2431 Words   |  10 PagesWrexham, UK 15th November, 2012 To, The Marketing Director Nike, UK Subject: A study of changes in the Sportswear market in India in the past decade with focus on footwear sector. Analysis and suggestion about the marketing techniques that need to be implemented for the launch of a new product. The study also includes formulating a Pricing strategy and various promotional measures to be opted by Nike. In today s competitive market, companies always try to introduce differentRead MoreNike Golf Marketing Strategies Essay1108 Words   |  5 PagesExecutive Summary NIKE, Inc. designs, develops, and markets footwear, apparel, equipment, and accessory products for men, women, and children worldwide. This marketing plan focuses on NIKE Golf and our market segments and the strategies we are using to gain more Hispanic customers and create consistent revenue growth in this area. Our specific focus on marketing NIKE Golf to the Hispanic community comes from the fast-growing buying power of Hispanics. Our marketing plan will meet those growing demandsRead MoreMarketing Strategy Of Nike s Success895 Words   |  4 PagesNike is one of the most recognizable brands in the world. It is not only renown for its high quality athletic apparel but it is also known as one of the best manufacturers and designers for sporty fashion for both the gym and the streets. Nike is among the sole companies that took note that, â€Å"Americans are wearing yoga pants, running gear and basketball shoes not just to-and-from the gym, but also around town.† (Fortune). A ctive wear is suddenly chic. They noticed that Americans find that athletic

In December 1995 the Drug Advisory Council was set Essay Example For Students

In December 1995 the Drug Advisory Council was set Essay up by the Victorian Government and was responsible for investigating the Marijuana issue. What the law says is, In Victoria the penalties imposed by the courts for possession of small amounts of Cannabis less than 50 grams, are relatively minor.1 Although the Drugs,Poisons and Controlled Substances Act prohibits possession of any amount of cannabis, court routinely place first offenders found guilty of possession of smaller amounts on a one-year good behaviour bond. If the offender is not convicted of another offence during this period no conviction is recorded.2 The average fine imposed by the Magistrates Courts for possessing less than 50 grams of cannabis in 1993 was $178. The maximum fine is $500.3 For larger amounts, the penalties rise rapidly. Possession of up to 250 grams can bring a fine of $2,000 and/or prison for up to a year. If the court believes the offender was involved in trafficking, the maximum penalty is $20,000 and up to five years jail. For amounts in commercial quantities- above 100 kilograms- a fine of up to $250,000 and a jail term of up to 25 years con be imposed.4 From the councils findings they were able to make a number of recommendations. The recommended changes made by the Drug Advisory Council were: Softer penalties other illicit drugs, trafficking to remain severe, Anti- drug education in schools, Individuals permitted to grow up to 5 plants and possess 25 grams of Marijuana, Youth service set up to help young addicts rehabilitate, Agency to coordinate anti drug services, Upgrade courts and prison facilities, Funding to expand rehabilitation, Police to have a policy, understood by all members of harm minimisation. Of the recommendations made only a small number were fixed on marijuana, it had been the media who had broadcasted and fixed on marijuana. The laws that encircle the usage of Marijuana were understood by the Victorian Government to be inadequate. The Drug Advisory Council considered that the constraints on drugs had failed to weaken the manufacture, trafficking and the habit of using drugs. They estimate the only way to lessen or eliminate the dilemma, is to take the profit out of the market. Before being capable to propose any alternatives to the present law, details on the drug atmosphere was essential, to support their recommendation on. From community polls and household surveys which were performed it was established that 33% of Australians supported the legalisation of marijuana. The Drug Advisory Council then needed to determine the strength of the present laws regarding marijuana. From their research they discovered proof to indicate that in a rural Police jurisdiction that over 90% of work was drug associated while 65% of this is associated to marijuana. The current legislative dealings have not reduced the use of marijuana and maintains to be the third most widely used psychoactive drug. From these findings the Drug Advisory Council had enough evidence to support their recommendations on. The subject of decriminalising marijuana make many mixed and undecided attitudes which caused the conflict in opinions towards the proposed change in the law. A spokesman from the Royal Childrens Hospital Centre for Adolescent Health, said the centre was concerned about the message decriminalisation of marijuana would send to young people. Dr Carr-Gregg said children needed to grow up knowing where the boundaries were.5 Also he believed that the regular use of cannabis by young people could impact on their health and development. Some problems such as memory loss, psychosis hallucinations and asthma could be possibly linked to the use of marijuana.6 Well Dr Carr-Gregg suggests that regular use of marijuana could have harmful effects on young people, While Dr Nick Crofts, deputy director of the Macfarlane Burnet Centre for Medical Research and convener of the Victorian Drug Law Reform Group, argued for decriminalisation. He wrote: Marijuana was the social drug of the 70s and entirely in tune with the Age of Aquarius. Its use has become a fact of life for many who were young then and are now influential middle- class citizens. It is widely used and relatively freely available. The main purpose of its illegality these days is for police to add it to a list of changes against someone they are worried about. Magistrates often apply small fines. Education is important because of its illegality. Its criminalisation serves no purpose; so lets decriminalise it.7 Dr Nick Crofts suggested the police are making more drug users by not decriminalising it and Police could be doing something else instead of chasing marijuana users. While Police Chief Mr Neil Comrie rejected the criticism of police priorities. He said that to fight the drug menace effectively, it was necessary for police to tackle the problem at the street level. Mr Comrie favoured some structural reforms, but not to the point of creating a law enforcement nightmare by softening laws against the possession or use of marijuana.8 The reality is that marijuana users already present a problem concerning driving a vehicle, and that to date it had been impossible to invent a breath test to detect marijuana was a major matter of Mr Comries.There were countless groups which tried to sway a change in the present law. Two organisation which played important roles in persuading the change were the media and the Drug Advisory Council. Both of these organisations had methods which were alike for which they tried to sway public beliefs towards there own opinions. The medias role focused on the marijuana recommendations. Endless reporting of the issue by means of hot lines being set up and also letters to the editor. The hot lines were set up to show the opinions of the public. Women In Ancient Greece EssayTo legalise marijuana would then grant these people to have a better life and use marijuana without the hassle of being caught in possession of marijuana. The government reacted both abruptly and practically to the need for a change in the relating to marijuana. The fact that they set up the The Drug Advisory Council and laid out terms of suggestion for them to comply to. Letting people have there say by having submissions, had shown how open the opinion was. The government was very keen to find out the views of the public. Dedicating a whole day of parliament and allowing the The Drug Advisory Council head chief, Professor Pennington where open debate was used to show the Keenness of the government to find and allow opinions to be expressed.15 The advantages that were to gained in the legal network were quite enormous. Letting Police officers deal with more unpleasant crimes like murder and rape, instead of the drug matters, this would also advantage t he legal system. The decriminalization of marijuana also had a negative expression which associated with the Victorian Police. The Courts could use the time that it spends on cases involving drugs could do something else, more pressing subject matter. The individual would be greatly influence by the introduction of the proposed law. The fact that smoking and harvesting marijuana would become legal and users will not be prosecuted and penalties will be waved. Others will find it hard to accept. Total word 1998.

Specal Ed Observation Essay Research Paper Special free essay sample

Specal Ed Observation Essay, Research Paper Particular Education Visitation For my trial I went to the public high school in my hometown of Vineland, NJ. Due to clip restraints I was non able to see the school on a weekday when categories were in session. I did nevertheless acquire to witness another portion of the particular education/inclusion plan called the Rooster Buddies. I did, nevertheless, acquire some information on the particular instruction plan from an decision maker via phone and facsimile. The particular instruction plan at Vineland High School ( VHS ) is merely seven old ages old. VHS is on a seven-period twenty-four hours, and the Severely Handicapped ( SH ) , Particular Day Class ( SDC ) , and Resource Special Program ( RSP ) instructors are merely assigned pupils two or three periods. The bulk of pupils are merely enrolled in a Particular Education category one or two periods, depending upon their single demand. The dislocation of each single subdivision of the particular instruction plan at VHS looks like this: SH 10 Students 1 Teacher 1 Adjutant SDC 30 Students 2 Teachers 2 Plutos RSP 50 Students 2 Teachers 1 Adjutant The decision maker that I spoke to wrote in a facsimile # 8220 ; the Particular Education categories are transitioning into survey accomplishments classes so the instructor can supply extra aid and support for the pupil to win in the regular category environment. During the four or five periods, when the instructors and instructional Plutos do non hold pupils assigned to them, they are supplying support for their pupils in the regular instruction schoolroom. The degree of support is straight related to two factors: 1 ) What the pupil needs to be successful. 2 ) What the instructor needs to assist the pupil win. So the support provided by the instructor may be provided daily in the regular instruction schoolroom, in the signifier of assisting the pupil take notes, supervising behaviour, making a lab activity, etc. The support may besides take the signifier of hebdomadal plan cheques with the regular instruction instructor, modifying and/or following course of study, or instructors run intoing informally to talk. # 8221 ; As I mentioned before, I didn # 8217 ; t acquire to really sit in on a category but the weekend that I was home the Rooster Buddies were keeping a fund-raiser. At the one-year City Series hoops game between my alma-mater Sacred Heart and VHS the Rooster Buddies were selling an mixture of adust goods. The Rooster Buddies is a pupil nine that was started with the purpose of assisting pupils with terrible disablements make the accommodation from a ego contained schoolroom in a county particular instruction school to the comparatively unstructured experience of a big high school. VHS has over 4,000 pupils. There are more than 75 non-handicapped pupils in the nine and they work with over 30 pupils who have disablements runing from terrible physical disabilities to pupils with larning disablements. At the game there were about 15 pupils without obvious disabilities and 4 pupils with seeable physical disability. Since I was non with the decision maker at the game I was unable to find merely how many of the apparently # 8220 ; normal # 8221 ; pupils were non-handicapped. From what I saw, the pupils seemed to wor K good with each other and really they were reasonably efficient. At halftime they were truly swamped by fans and they worked good. The physically disabled pupils weren’t merely decorations. They actively participated, every bit much as they could. One of the pupils, Alex I’ll name him, was seemingly paralyzed from the waist down. He had full usage of his upper organic structure and was one of two childs taking money. Another pupil in a wheelchair, who appeared to be afflicted with a more serious disability ( possibly a signifier of intellectual paralysis ) was utilizing the tray on his chair as a tabular array exposing assorted cookies. The intent of the bake sale was to raise money for a trip to a local amusement park. I thought that this was a good manner to lure non-handicapped pupils to take part in the plan. Another thing that I noticed that I found encouraging was the fact that the pupils with disabilities were into the game, as fans. Up until about two proceedin gss before halftime and so once more two proceedingss into the 3rd one-fourth the physically disabled pupils found their manner out into the gym and watched the game from right near the pupil subdivision. They were heartening merely like any other pupils and they were at that place take parting in a large societal event. When I was playing in those games, I don’t retrieve seeing any pupils with disablements in the gym. But after taking this category I think that it is great that those pupils were. Those games are something that any pupil would desire to be a portion of and that includes pupils with disablements. It’s a shame that the gym at my old school isn’t disability accessible. The decision maker that I talked to maneuver me to the bake sale and besides told me, via facsimile, about some of the other maps of the Rooster Buddies. Upper category members of the nine are enlisted to go to the pre-school orientation for incoming freshers and aid to ease disabled pupils passage before school even starts. Besides, handicapped pupils are assigned a Rooster Buddy during every tiffin period. Rooster Buddies are instructed to convey their disabled friends to where of all time they usually eat. This simple signifier of inclusion makes a BIG difference in assisting disabled pupils assimilate socially a small better. That is an interaction that usually wouldn # 8217 ; t go on. Often times, particularly in high school, pupils who are # 8220 ; different # 8221 ; , whether physically handicapped or non, are frequently ostracized. Again, I didn # 8217 ; t see one of these lunch Sessionss, but I could see by the manner that the pupils interacted at the game that they look ed at the pupils with disabilities as equals. I realize that I didn # 8217 ; t acquire the existent in-depth experience that was envisioned for this assignment but I did happen what I saw truly interesting. I know that merely four short old ages ago they didn # 8217 ; t have the buddy plan at that school. And they still have nil at my old Catholic high school. After larning more about the benefits of inclusion during the semester, it was promoting to see that those benefits were being experienced by pupils from my hometown, if non my alma-mater. I wonder how my cognition and perceptual experiences of the disableds would be different if there had been plans like that when I was in high school. At least I can rest assure that future pupils at VHS will non travel through school as ignorant about disabled pupils as I did.