Marketing Strategy of Tung Lok Essay

Mode of entry: In international marketing, modes of entry indicate the risk of foreign market represents, the amount of resources required and how the company can enter the market. Political risk and financial risk are the two major factor that Tung Lok will assess to understand deeper the United Kingdom markets before investing in. The purpose of the political risk assessment is to evaluate the political stability of UK. The changes in a country’s political structure and policies can cause the loss of the investment or business. There are 3 main types of political risks here: Ownership risk Operation risk Transfer risk Naturally, UK government will favor the local companies than the foreign companies in order to encourage the domestic economic development. So the foreign companies will counter many policies which can lead to the end of their business such as Expropriation and Confiscation. The company’s assets will be seized and an amount of compensation will be paid to the owners, which is a form of expropriation. Confiscation is a transfer of the ownership from the foreign company to a host company without any compensation. The foreign company cannot be operated by entirely foreigners as the foreign worker quota is limited. The government will demand a partial transfer of ownership and management to the local and implant regulations so that a large share of the product is locally produced and the main profit remains in the country. This process is domestication. While shifting funds between countries, many companies running overseas are facing common problems, for example, shortage of foreign currency in the local bank. Government officials drag on the negotiation as foreign company requires more approval letters and documents. High tax and government price control of the import affect the competitiveness of the company as the input price increases. To deal with these problems, long term contracts should be formed with the potential and essential partner companies to ensure sustainable resources. In order to penetrate the UK’s market, Tung Lok can approach in an direct way like franchising. A local restaurant or company will cooperate  with Tung Lok and the name of the restaurant will be Tung Lok too. Facilities, decoration and operation will be in Tung Lok’s control and adjustment, however, the staffs, crew members or the food supply will be recruited locally. This method makes sure that Tung Lok holds a stable business ground even though 30% of the profit stays back in UK. Target market Tung Lok restaurants are famous about their Cantonese–cooking style which offers exclusive collections of refined dinners and continually attract the loyal followings. Each of the restaurants offers various courses of dining concept targeted at different market segments, from budget individuals to high-income customers. The primary market is the British who earn a middle or upper income. Chinese food can be popular and the intensity is raising but Britain is the largest market in the world and the land of opportunity. The main menu consists of many traditional Chinese dishes at an average or slightly above average price. The restaurant will be located further to the center of London to cut cost of the rental, however, near to some business and office district like Canary Wharf in Tower Hamlets, London with high concentration of shops and businesses. Officers can prefer a quick bite at the Asian restaurant with a warm and relaxing atmosphere. The secondary target market is the British Asian in UK, which consists of 8% of the total UK population, 63 million people in 2013. The British Asian is highly brand loyalty and favorite the Chinese cuisine. Tung Lok restaurants commit to bring the finest and freshest of the food to the customers with the upmost care in the most authentic Cantonese style. The group not only brings a Asian kitchen to UK but also the entire culture and tradition to experience here in Tung Lok. Marketing positioning As a newly launched restaurant in the region, Tung Lok aims to establish and stabilize the business in the first 4 months instead of maximize the profit generator. This period of time is crucial to Tung Lok as the initial image and reputation will position in the customers’ minds and slowly but steady build up the brand loyalty. Certainly, the prices in the menu are final and, best, kept constant throughout the business. Since the priority is quality over price for the starting period, promotion and advertisement can be  published in the newspaper and around the area. The restaurant is not confident that the first month will have any profit due to the intensive investment and slow business, however, a possible goal to strive for. Deals and happy hours are common to attract new customers’ attention with family deal combo and crowded group of officers. Saving cost does not mean treating the staffs poorly as outstanding food must come with good services. Staffs must be provided uniforms and chef must be equipped with sufficient kitchen tools and raw materials. Trainings are provided to all the crew and facilities must be maintained to the upmost level of cleanness and tidiness. Safety and standardization must be set as the foundation despite the costly price. Fierce competition from local shops will snatch the customers away and customers can unconsciously deny Chinese food. So the taste of the food will be edited slightly to suit the local’s appetite closer but not removing the authenticity of the dish. Marketing objective: A detailed schedule shall be prepared and filed in Singapore to propose to UK authority for approval to launch our restaurant at the end of 2013. From January 2014 to June 2014, 1 team needs to research and study the local trends of food favor and appetite to create most suitable dishes in Cantonese style but suitable for the British. Another team will investigate and liaise with a Britain company to find a location for the restaurant. The restaurant will be in operation in latest October 2014 and till the end of 2014, the restaurant will set a goal to create 10% of customers’ awareness through any means like advertising and promotions. Executive Summary  Tung Lok Group is a chain of Chinese restaurants paved the modern Chinese cuisine in Singapore. The first restaurant was opened in October 1980 at Corthorne Orchid Singapore. The dishes here are served in Cantonese-cooking style and attract a lot of diners’ attention. Currently, Tung Lok Group consists of 40 restaurants in Singapore, Indonesia, and China bearing the famous hallmark reputation of high-quality food, exceptional service and outstanding design. Andrew Tjoe is the executive chairman and the very founder of Tung Lok. In 2012, due to many external factors such as economic crisis, raising completion and internal factors like closure of 6 Tung Lok  restaurants, the revenue decline to S$86.6 million from 94.3 million from past years. However, Tung Lok still has a higher gross margin of 71.6% from 69.9%, meaning Tung Lok’s business is operating profitably. The Asia market has become saturated of Chinese cuisine. A raising need for a new market to invest in is very necessary. So a faraway land decided to place the Group’s future in is London, England. Locally the Chinese cuisine restaurants have appeared for a long time but the intensiveness is low, moreover, their category and nature are totally different from Tung Lok. Cantonese-cooking style is not properly introduced in London and most of the restaurants serve non-authentic or similar recipe. A fresh and enormous market like United Kingdom is very potential and promising for Tung Lok to bloom.

Macroeconomics – Competition with China and India

The phenomenon of rapid economic growth in China and India is often discussed within the frameworks of is possible threat to the global world economy. Recent forums dedicated to financial issues, as well as the major increase of the numbers of papers in the economic press (FT, Business Week etc.) especially since stock markets in China took a major hit end of February, show that â€Å"China has gone from being interesting to being important† (Business Week, March 2007) also for investors and not only for economy. The prospective future seems to be at hand. There is nothing to worry about. However, historical European countries such as Germany and France are not disposed to overoptimistic conclusions – neither historically, nor politically. The general balance of risks and perspectives inclines towards favorable economic situation. However, the situation is not as optimistic as it seems to be. The US Treasury Secretary also considers that the countries should double their efforts. It is necessary to continue the implementation of tax reforms, to favor the development of industries and formation of appropriate labor force market, and to make the heading policy more flexible. These remarks are obviously addressed to China and India. Besides, the U.S. government worries about China’s â€Å"military modernization program, economic dynamism, expanded diplomatic influence across Asia and increased global search for energy resources†. So, what is going on? The answer might be quite simple. Last year the world economic system faced a ‘silent revolution’. For the first time in the history China and India became the subjects of the world economy. Twenty years ago the world had no slightest idea of the Chinese and Indian economies. The China’s share in the worldwide GDP exceeded no 1 per cent. It was actually lost in the categories like ‘mistakes and omissions’. However, in result of rapid economic growth (average 9% per year) China became the sixth largest national economy making the total of about 6% of the world’s GDP. Last year the industrial world could feel the ‘hot breath’ of Chinese economic dragon. According to the absolute majority of analysts, the growth of Chinese domestic and foreign demand became one of the main factors contributing to cost increase for raw materials and semi-manufactured goods all over the world. China and India have strong economy and almost no flexibility. Moreover, it is difficult to define the exact share of China and India in the world economy due to so-called controlled and non-marketable sector. The countries occupy a leading position by such indexes like the most preferable countries for initial investments, the most preferable offshore zones for location of the offshore enterprises and manufactures, and the most preferable zone for IT services attraction and utilization. Compared to other huge markets of the developing countries, the entrepreneurs find China and India more attractive markets both in the short-term and the long-term perspectives, leaving such countries like Brazil, Mexico, and Poland far behind. The countries present two completely different markets. Whereas China is known as the leading manufacturer and the most rapidly growing consumer goods market, India is the largest supplier of IT services and the leader in business processes outsourcing. India’s market is oriented towards the long-term perspective. The investors prefer China because of the market size, access to export opportunities, numerous initiatives countenance by the governments, moderate working expenses, proper infrastructure and favorable macroeconomic climate. The India offers the following: well trained labor force, talented management personnel, the supremacy of the legislative authorities, transparency of business transactions, cultural similarities and favorable business climate. Since 2002, when Chinese Premier Zhu Rongji traveled to India’s political, commercial and tech capitals, China and India started improving ties, not just for trade but for economic cooperation. What are the threats to the global economy?[U1]   China and India became the ‘economic knot’ of the entire Asian region. Therefore, cost reduction of labor force on a global scale is one of the main threats to the global economy. In result, the products, where labor force is one of the main components of expenses will also become cheaper. Another way of putting it is that one shouldn’t think to locate the routine labor intensive manufacture outside the country with hundreds million people satisfied with 1-2 dollars rate per hour. On contrary, the countries assigning a specialization to industry involving high-skill jobs expect to derive benefit from the situation. The additional expenses are also expected by raw material exporters. Last, but not least, expanding ties between India and China would help the latter to benefit from India’s experience in the World Trade Organization to move from mass manufacturing of inexpensive goods to more sophisticated bus inesses. India and China are set to overtake even the strongest market forces in the world.   The rapidly growing manufacturing units and consumer goods markets of China, and the strong IT services and BPO industry of India has seemed to be huge boosts to domestic the economies.   Soon India would lead the IT industry market in the world and China would dominate the manufacturing industry in the World.   Several global giants are actually setting up back-end offices and manufacturing hubs in these two Asian nations. The markets in India are growing at the rate of about 30 % every year, and about 44 % of the global outsourcing business is actually based in India.   India has been able to dominate the global outsourcing business as it has several education institutions producing well-trained professionals.   Besides, they are able to speak English and can effectively communicate with their western counterparts.   On the other hand, China is known for its labor-oriented workforce and infrastructure abilities that would be a suitable plus point for the manufacturing industry.   Earlier, the strong markets of the world were actually ignoring the markets of India and China.   However, considering the rapid growth, these markets cannot henceforth ignore India and China. These two counties still offer huge amount of opportunities, which until now have remained untapped.   Today markets are growing in those areas where a great proportion of the human population exists.   Although, there may be several obstacles in the path of growth and development for the Indian and the Chinese markets, it does seem definite that these two countries would grow further.   There would also be demand in the international market for cost-effective and skilled labor.   Both, India and China have taken a lot risks, and for now at least, these risks are paying huge dividends (Money Week, 2005, ZD Net, 2007, & Schaaf, 2005). References: Schaaf, J. (2005), Outsourcing to India: Crouching tiger set to pounce, [Online], Available: site: http://www.dbresearch.com/PROD/DBR_INTERNET_EN-PROD/PROD0000000000192125.pdf, [Accessed: 2007, September 10]. The Money Week (2005), Underground threats to the global economy, [Online], Available: site: http://www.moneyweek.com/file/25075/underground-threats-to-the-global-economy.html, [Accessed: 2007, September 10]. ZD Net (2007), China and India set to lead global innovation, [Online], Available: site: http://news.zdnet.co.uk/emergingtech/0,1000000183,39287977,00.htm,  [Accessed: 2007, September 10].  [U1] Please do develop this conclusion.

Short answers Assignment Example | Topics and Well Written Essays - 750 words

Short answers - Assignment Example g reasoned arguments to politically justify economic policy at the national level to explain and influence company strategy at the level of the firm, or to provide intelligent advice for household economic decisions at the level of household. Opportunity cost is about the value of forgone production and these increases as the quantity of a good produced increase. The rationale here is that the law of increasing opportunity cost is fundamental to the production and supply of goods. In general, as the economy increases the quantity supplied of a good the opportunity cost increases. And if cost is higher, then sellers need a higher price, resulting in the law of supply. Q4a.When the population becomes more educated with time as the number of high school drop outs falls and the number of college graduates rises, generally it will affect positively the country’s production. This no doubt brings about the development of a key and the principal factor of production which is the human resource. Q4b. When the unemployment rate declines by 8 to 6 percent of the labour force this means that the income and demand levels of the labour force will increase by 2% assuming that other things remain constant. This effectively means that production will increase to cater for this new demand. Q4c. Businesses and government are unable to solve a major computer problem, thus reducing economic efficiency and national output. What this means is that technical efficiencies will go down the drain adversely affecting production levels. In this scenario we expect mega decrease in production hence economic decline. Q4d. Advances in telecommunications and new technology significantly contribute to economic growth over time. This will boost technical, communication and service efficiencies and thus indeed motivate companies to increase their production to impressive levels. In the final analysis, it will spur economic growth leading to a major boom. Q4e. The Federal government decides to

Developing an Evaluation Plan Assignment Example | Topics and Well Written Essays - 1000 words - 1

Developing an Evaluation Plan - Assignment Example The aim of the program evaluation is to help the government determine components and project aspects that are working and why. It also aims at identifying project aspects that are not doing well and why. The results of the evaluation will enable project managers make modifications and mid-course corrections, if necessary, to assist the CAUTI prevention project make modifications over its second phase. The evaluation examines the adaptability and flexibility of the project in the fight against the spread of CAUTI in nursing settings. Project managers will use the outcome of this evaluation to expand the existing program so as to ensure that the program handles the new challenges of CAUTI (Dunn, Kathuria & Klotman, 2013). Catheter-Associated Urinary Tract Infections (CAUTI) is harmful, therefore demanding procedural approaches for its elimination. Measurement is key in providing useful data that is useful in coming up with methods of curing and preventing infections among individuals. The measurement aspect focuses on process, culture, and outcome measures. The three concepts all aim at providing the relevant data for the elimination of CAUTI. Therefore, measurement aims at determining the efficiency of each stage of the overall process of the elimination of CAUTI. Data collection is a key stage and helps in providing views to the team, thus promoting efficiency and sustainability of the process. Collection of data aims at ensuring that it alters the culture and reduces the CAUTI rates among individuals. The process is, therefore, crucial for the improvement of the process through offering criticism to the process and ensuring that it is efficient in achieving the set objectives (Wright, 2013). The operation Stop CAUTI incorporates (HSOPS) Hospital Survey on Patient Safety Culture to help follow on changes in the safety of the patient over a given period. It also helps appraise the

World history. A Critical Analysis of The Communist Manifesto Essay

World history. A Critical Analysis of The Communist Manifesto - Essay Example In the ‘Manifesto’, Marx and Engels have made an effort to evaluate the history of human society according to the ‘mode of production and labor’. They argue that modern society is based on the latest mode of production. Meanwhile, they further envisage that, according to the ‘mode of production’, socialism (or communism) is next to Capitalism which is supposed to exploit labor by alienating from the production. In fact, the political dimension of communism is essentially the result of its response to the capitalists’ exploitation. Marx and Engels argue that the proletariats (or working class people) should unite themselves to accelerate the transition of human society from capitalism to socialism. But though Marx and Engel’s concept of ‘class struggle’ is persuasive enough to explain the changes human society’s activities, these authors have failed to understand that a theory which is, indeed, meant for explaini ng the economic changes in human society, is not sufficient to bring a radical political change in a country or a society. At best, a theory, like Marxism, can predict the oncoming changes in a society; but there must be exception. In the preface of â€Å"Communist Manifesto†, Engels claims that the text is â€Å"essentially Marx's work† and that â€Å"the basic thought... belongs solely and exclusively to Marx† (Marx and Engels 23). In fact, Marx’s theory of class-conflict constitutes the premise of the â€Å"Manifesto†. Depending on the Class-struggle theory, Marx explores the heart of Capitalism. In the very beginning of â€Å"Communist Manifesto†, Marx and Engels claim that human history is basically â€Å"the history of class struggles† (Marx and Engels 34). They argue that there are generally two conflicting parties in this struggle. This conflict is determined of the mode of labor, which is, indeed, a relationship between the l aborer and the production. In this regard, these authors assert that â€Å"Freeman and slave, patrician and plebeian, lord and serf, guild-master and journeyman, in a word, oppressor and oppressed, stood in constant opposition to one another† (Marx and Engels 43). They further argue that this class war always ends â€Å"either in a revolutionary reconstitution of society at large, or in the common ruin of the contending classes† (Marx and Engels 43). According their claim, capitalism is the penultimate stage, of human society, which itself has resulted from the dissolution of the former feudalist social order through the conflict between the feudal lords and their subjects. Even the struggle between the bourgeois class and the proletariats will dissolve the capitalist society into a classless society where class-conflict will not exist. In the first chapter of the â€Å"Manifesto†, Marx and Engels say that in a capitalist society, the bourgeoisies are amorally p rofit-oriented; they maneuver both social and political institutions in order to exploit the proletariats’ labor and to accumulate wealth, as Marx and Engels note in this regard, â€Å"The bourgeoisie, wherever it has got the upper hand, has put an end to all feudal, patriarchal, idyllic relations...for exploitation, veiled by religious and political illusions, it has substituted naked, shameless, direct, brutal exploitation† (Marx and Engels 67). It is evident that Marx and Engels have successfully explored the heart of a society’s economic system and its role in as a determinant sociopolitical power structure in a society. Yet some of Marx and Engels’s claims are quite problematic. They take it for granted that the proletariats are exploited and the bourgeoisies are the exploiting owners of a capitalist soci

Human Behavior Essay Example | Topics and Well Written Essays - 500 words

Human Behavior - Essay Example Nonetheless, the several States possess several rules as well as regulations, due to the fear of being litigated, that teenagers give up on their prospects for their personal explorations. Thus, pools can be enclosed so that it does not issue the impression of an ‘attractive nuisance.’ Most individuals within the given area do not possess pools; however, even the streams frequented do not have symbols to mention ‘Jump at your risk,’ since it is obvious. However, why would someone decide on jumping unless they are ready to face the consequences? Accountability within the nations appears to have been considered from the individuals acting as well as placed upon the possessor of the given land; hence, making most citizens want to blame somebody else as much as possible (Peters-Golden, 2012). The author also mentions he was capable of growing up, play creatively, as well as able to explore the outdoors as well as nature freely, with the requisite element of risk ; yet, well succeeded, that is currently lacking from the typical risk-averse American childhood. Hence, the need for such police as well as laws in addition to the moral mandates to be nice to an unfamiliar person does not arise within tiny cultures, in which every individual knows everybody else.Conversely, getting to learn about a diverse group of different cultures that appear to be unique on their own. Thus, it is a relief to learn that every culture tends to possess distinctive patterns as well as practices

Analysis on how gasoline prices are determined Term Paper

Analysis on how gasoline prices are determined - Term Paper Example The world’s challenges are to keep production going at a constant rate, and try to increase. At the same time, producers, with assistance from OPEC and respective governments have to keep high inventory levels to offset a period of zero production. Furthermore, the governments of various countries should consider allocating a heavier budget to oil exploration. In my opinion, the price of gasoline would increase, at least in the foreseeable future. Although the world is undergoing a severe recession, the prospects for recovery and growth are high, and consumers would be confident of a quick recovery. Furthermore, the proposed changes such as full capacity utilization would take time to accomplish. Also, the political tensions in the Middle-East look to intensify in the near future and that can disrupt supply. Even with the technology that is available, adapting to other forms of energy would be a difficult task for businesses and individuals alike. For instance, if CNG is used, it would take some time before America and other countries have easy access to CNG, since investors won’t take a risk of opening too many retail locations. All in all, I feel that the future can be bright and crude oil can be utilized to the fullest cheaply, but extra effort would have be exerted by governments to regulate the price of gasoline.

Business Regulations and practices Essay Example | Topics and Well Written Essays - 250 words - 1

Business Regulations and practices - Essay Example The offeror, in this case Sullivan, may need to prove beyond any reasonable doubt that he was not in the right frame of mind when he made the offer. if he does, a court of law may render the contract invalid, otherwise it remains binding and Sullivan must sell his 40-acre tract of land to Ball for $60000 (Elliott et al 3). In contract laws, both making an offer by the offeror and acceptance or rejection of the offer by the offeree must be communicated to both parties. The offeree must receive the offer, and the offeror must receive a communication from the offeree notifying him/her or the acceptance or rejection of the offer. Chernek makes an offer to sell used farm equipment to Bollow for $10000. Bollow receives the offer, which is okay. Chernek dies before Bollow accepts the offer. Bollow accepts the offer after the offeror had died, but the Chernek is no longer living to be able to receive the acceptance. There is no valid contract in this case. Bollow must accept that there is no more Chernek to complete the contract by receiving his acceptance (Elliott et al 4). When the equipment were lost to an accidental fire disaster, and it is proven that the fire was indeed purely accidental, the contract becomes invalid because it even happened prior to Bollow sending her acceptance of the offer to Chernek. Since the equipment that would been the subject of a contract no longer exist, and they are burnt down before there is the acceptance bit of the deal, the contract is instantly rendered null and void even if Bollow sends the acceptance. Chernek died before the acceptance of the offer by Bollow. The general rule is that, if the offeror dies before the offeree accepts the contract, it remains terminated. It is evident acceptance was only communicated after Chernek’s death; hence the contract was terminated. What makes

Discuss the application of each of following in biology today and Essay

Discuss the application of each of following in biology today and include three examples of each with a brief description - Essay Example Similarly, forensic scientists utilize the hair to profile the DNA in order to identify the culprits involved in crimes. DNA blood typing is important in paternity testing. The technique identifies the biological parent of a child. Fundamentally, the forensic scientists compare the baby’s DNA with that of the potential father. The commonly DNA blood typing is ABO. The process involves the determination of the antigens on the red blood cells encoded by ABO locus on the human chromosome (Brown, 2010). Notably, the typing can solve the cases of paternity. Similarly, the DNA forensic science can determine the gender by analyzing the Y chromosome. The scientists utilize the amelogenin marker located on the sex chromosome. The theoretical principle in the technique centers on the identical combination of alleles between the son and father (Brown, 2010). Population evolution and microbial life examine distribution, as well as, changes in allele frequency in a particular population. Notably, the population is subject to evolutionary processes that entail genetic drift, natural selection, gene flow, and mutation. The field of population evolution and microbial life is important in enhancing the comprehension of genome changes, plant breeding systems, and medical research. Genomic changes involve the evaluation of particular genes that have evolved in successive generation. It is possible to map the genes to identify the genetic material, which has a casual connection to the phenotypes. Notably, the mapping of genes has been instrumental in the discovery of genetic variants that influence the physical attributes of organisms (Pepper et al, 2009). The plant breeding systems utilize the principles of natural selection to select the plants with the beneficial traits. The technique entails systematic production of the crop populations that possess desirable

Ethical issues in business statistics Essay Example | Topics and Well Written Essays - 1000 words

Ethical issues in business statistics - Essay Example Among the four branches of moral philosophical term â€Å"ethics†- Meta, normative, descriptive and applied ethics, business ethics has itself two dimensions, such as normative and descriptive dimensions. Corporate world and professionals is regulated by normative view of ethics where academicians use descriptive method to scrutinize the corporate behavior and practices. Statistics is such kind of tools which helps to abridge large volume of data into simple number which determines a conclusion. In business statistics, which employs the techniques and knowledge of statistics and mathematics into business phenomena to make decision, is now confronted and being challenged by ethical issues of business as well as by Christian point of view towards business in western world where Christianity is dominant. From the very beginning of history, philosophers had thrown some question to the statisticians in terms of ethical investigation. They urged for determining a course of action wh ich is recommended as well as followed by others. They also questioned about the possible outcome and its impact on everyone. After that they asked for the acceptance to the statisticians itself if the decision dictated by him will direct to him. Finally, they raised the question about the neutrality of the publication if it goes publicly. Though Philosophers intend is to develop generalization of business statistical outcome, professional business statistician’s real objectives is to create processes to deal ethical issues which they arise. A statistician has an obligation to his client as he is asked to handle the data. But there will raise a question about the ownership of data as who will be the righteous to data. Even though clients give consent to publish or any use of the data, it is statisticians obligation to protect the identities and honor of his clients and his organization. On the contrary, clients may try to dictate the possible result towards his comfort zone b efore the accomplishments of any research. So, it is a dilemma for the statistician to keep the agreement which have done before with his ethical- either personal or professional- obligation. Another challenge for a statistician is to deal with outlier effect. Outlier can be explained as an observation of any occurrence which is unusually either large or small compared to real volume. Proper solution can be raised through formulation of law and its implication. It will help to deal with the two’s, that is, ownership of data and search of significance and outlier. For example, if data is owed to the clients, he cannot change the statistical findings toward his own ease as it against the public policy. In terms of outlier, though it is legally defensible if disclosed, ethically not indeed. This is because if it done, the proper accountability will be lost. However, American statistical Association (ASA) has formulated 10 point ethical guidelines for statistical practices. The m ain issues of this guideline are to follow the confidentiality of information and maintain integrity in honestly and objectively. Other thing is that the whole inquiry should be purpose oriented and should not cross the boundary limit. Fulfilling the agreement with clients should give proper importance and should inform the clients before raising any conflict or probability of occurrence of any assumed

Bending Stresses in a T-Beam Experiment Essay Example for Free

Bending Stresses in a T-Beam Experiment Essay Realistic and verifiable experiment results †¢ Optional TecQuipment’s Structures Software package for extra ‘virtual’ experiments that simulate and confirm the results from your hardware and allow extended experiments †¢ Optional STR2000 unit including TecQuipment’s Structures Software package for automatic data acquisition and virtual experiments †¢ One of many interchangeable experiment modules from TecQuipment’s modern, flexible and costeffective Structures teaching system †¢ Ideal for classroom demonstrations, or students working in pairs or small groups. The experiment hardware is a T-beam that fits onto a Structures Test Frame (STR1, available separately). Students adjust a load cell that bends the beam and, when connected to the optional Digital Force Display (STR1a, available separately), it measures the bending force (load). Strain gauges and a digital strain bridge measure the strains in the beam. Dummy strain gauges compensate for temperature variation and balance the strain bridges. The equipment includes a lead for connection to the Digital Force Display (STR1a, available separately). The lecturer guide provides details of the equipment including sample experiment results. The student guide describes how to use the equipment and gives experiment procedures. For extra ‘virtual’ experiments, TecQuipment can supply the optional TecQuipment Structures Software (STRS), for use on a suitable computer. The virtual experiments simulate the tests that you do with the hardware. They also extend the choice of tests than that available using only the hardware, for example: higher loads, uniform loads or different test specimens. This extends the student’s learning experience. For automatic data acquisition of your experiment results, TecQuipment can supply the optional Automatic Data Acquisition Unit (STR2000). Supplied as standard with the STR2000 is TecQuipment’s Structures Software that displays and logs your experiment results and gives the extra virtual experiments. Bending Stress in a Beam Essential Ancillaries †¢ Structures Test Frame (STR1) †¢ Digital Force Display (STR1a) Recommended Ancillaries †¢ Structures Software (STRS) for virtual experiments or †¢ Automatic Data Acquisition Unit (STR2000) for automatic data acquisition and virtual experiments Operating Conditions Operating environment: Laboratory environment Storage temperature range: –25? C to +55? C (when packed for transport) Operating temperature range: +5? C to +40? C Operating relative humidity range: 80% at temperatures 31? C decreasing linearly to 50% at 40? C Specification Nett dimensions and weight: 880 x 210 x 100 mm, 6. 5 kg Packed dimensions and weight: Approximately 0. 75 m3, 8 kg Load.

Webers View on Modern Society

Webers View on Modern Society Discuss the Characteristics of Modern Society According to Weber Introduction What is known as classical sociology is found in the work of Comte, Durkheim, Marx and Weber. Weber and the other classicists attempted to explain the origins of modern industrial society and the elements that worked both for and against it. Like Comte and Durkheim Weber believed that scientific and technological advances would do away with humanity’s need of religion. Old ideas of magic would disappear and the world would become ‘disenchanted’ and society would become increasingly rational. Beginning with the distinction between rationality and rationalisation, his paper will discuss the characteristics of modern society according to Weber. Rationality and Rationalisation Rationality, in Weber’s thought refers to social actions being the result of a rational process of the calculation of the means and ends of actions. Rationalisation on the other hand refers to an overall historical process whereby scientific knowledge and rational action come to dominate social reality (Morrison, 1995).[1] Modern Society and Conflict Weber is noted for his historical grasp of the political, legal, economic, and religious development of modern western societies (Morrison, 1995).[2] He was concerned interested in issues of power and conflict in society, the different interest groups in society implied that state institutions were necessary if order was to be maintained. As legislation increased, however, the administration would be less effective. He rejected Marx’s materialist view of history and did not agree with Marx on the importance of class conflict. In Weber’s view class was just one type of inequality among many others (Giddens, 2001).[3] Sociology, Weber believed, should concentrate more on social action and less on social structure. It was his contention that Marx had laid too much stress on economics. Capitalism was only one factor in the shaping of modern societies, Weber held that culture and politics deserved equal consideration. The inter-connectedness of social spheres, Weber believed , was a key factor for understanding the development of modern society (Marsh, 2000). According to Turner (1999) humanity’s place in modern society was problematic for Weber because he believed that human beings were alienated from themselves and the world in which they lived. Weber did not believe, as did Durkheim and Marx, that structures had an independent existence from individuals. Rather he maintained that structures were a result of a complex interplay of human action. Thus Weber argued that social change came about as the result of human motivation and ideas, and that these were powerful agents of the transformation of societies (Giddens, 2001).Although Weber was an atheist he believed that religion influenced people’s ideas and practices and that this had an effect in the world. Weber did not believe, as did Marx, that capitalism came about as a result of greed. Nor did he agree with Marx that it was the result of class conflict, rather it was due to an emphasis on science and the bureaucracy of large organisations. Weber argued that Protestants regarded earning a living as a sacred duty and financial success as a sign of God’s grace. It was this belief, Weber said that led to self-control and regulation, thus Protestantism contribut ed to the rationalisation of everyday life (Hughes, Martin and Sharrock, 1995). For Weber, a major facet of the development of modern societies was the rationalisation of production. Rationalisation The concept of rationalisation, according to Weber (1967) was endemic to modern society, and it was to be found in all large organisations. Such organisations are tightly regulated and predictability and impersonality are their defining characteristics. The members of large organisations can become dehumanised, because with in it, social relations are defined purely in functional terms. Bureaucracy grew out of the increasing rationalisation, which, in modern society, affected all areas of life. As society continued in its rational progression then this would become evident in its social institutions which would, in turn, become more formal. This process would also lead to a decrease in people’s reliance on traditional beliefs, and an increase in the making of rational decisions that had a direct purpose.(Hughes, Martin and Sharrock, 1995). Weber believed that religion predisposed people to order their lives in terms of rational action and this meant that they earned more than they needed. Turner (1999) maintains that: This striving for world mastery did not lead however to a satisfaction with the meaningfulness of everyday life, but rather resulted in a continuing disenchantment with reality which drove out moral significance from everyday life (Turner, 1999:9). Religious and moral disenchantment, Weber contended, would be the end result of increasing bureaucratisation and the rationalisation of social relations. He termed the increasing rationalisation and bureaucratisation of western society as an ‘iron cage’ (Turner, 1999). The impact of western society on the rest of the world was due to its command of industrial resources and its superior military power (Giddens, 2001). Modern societies, in Weber’s view, were especially characterised by what he termed the development of rational/legal authority. Authority in Modern Society Weber believed that authority was invested in the state, the source of the nation state, he maintained was the pre-capitalist conflicts between absolutist rulers. Weber favoured capitalist democracies rather than socialism and believed that in order to maintain a balance in the amount of authority the state had, it was necessary to have a strong private sector. He also believed that increasing rationalisation and bureaucratisation would have a deleterious effect on democracy. Authority, he maintained was in the hands of certain types of individuals and thus he developed a theory of ideal types as a means of understanding the world. These should be seen as a reference point rather than having an existence in the real world (Giddens, 2001). Thus the type of society identified by Weber as modern society is identified most especially by the development of rationalisation and bureaucratisation. The ideal type is used to form an ideal picture of a shift occurring in society by reason of ce rtain historical factors (Weber, quoted in Brown, 1995 p. 271). Weber used the notion of ideal types to develop an understanding of the kinds of activities that can be assigned as features of empirical reality. Conclusion Weber’s work has been influential in sociology’s understanding of the defining features of modern society. Weber’s thinking on rationalisation and bureaucratisation have been a useful analytic tool for those attempting to understand modern societies. However, he has been criticised for being too determininistic. The rise of science, for example, has not completely taken over from religious belief as Weber predicted it would and his notion of bureaucratic organisations as iron cages neglects the fact the very often people will use bureaucracies to stem the tide of certain rules and regulations rather than be totally constricted within the organisation. Nevertheless Weber’s analysis continues to be a useful and fascinating analysis of the development of modern industrial societies. In addition to this his work on human choice and action were pivotal to the development symbolic interactionism and interpretative social research. Bibliography Brown, K 1995. Marx, Durkheim, Weber Formations of Modern Social Thought London, Sage. Giddens, A. 2001. Sociology. Cambridge, Polity Press. Hamilton, M 1995 Sociology of Religion London, Routledge Hughes, J. Martin, P. and Sharrock, W. 1995 Understanding Classical Sociology: Marx, Weber, Durkheim. Sage, London Turner, B. 1999. Classical Sociology. Sage.London Walsh, I ed. 2000 Sociology: Making Sense of Society. Edinburgh, Prentice Hall. Weber, M 1967 â€Å"The Social Psychology of World Religions† in Gerth, H and Wright-Mills , C. 1967 eds From Max Weber: Essays in Sociology New York, Oxford University Press pp.267-301 1 Footnotes [1] See Morrison page 220 [2] See Morrison page 213 [3] See Giddens page 673

Methods used in conducting social research

Methods used in conducting social research Historically, it was perceived that social research could be performed objectively using positivistic techniques related to the natural sciences. Despite their ideological variations, Comte, Durkheim and Marx all perceived that natural scientific methodologies could be applied to social studies thus providing objective value free research. Yet the social sciences are divided as the objectivity of social research has been a highly contested issue within ontological schools of thought claiming that the social world cannot be explored wholly objectively. This debate was brought to the forefront when Becker who takes an interactionist perspective, claimed that it is impossible for social researchers to make values free judgements and that sociologists take sides namely that of the underdog, the oppressed and the powerless. This essay will explore the concept of objectivity within social research by giving a historical account of social theory before critically analysing the claim that th e objectivity of the social researcher is fatally compromised when he or she takes sides. The Becker/Gouldner debate will be critically addressed before analysing the notion of public sociology. Before addressing the debate, the historical significance of social theory must be addressed as there is a long history regarding issues of objectivity, and value free research. Prior to World War Two, social research was dominated by the paradigm of positivism. Philosophers such as Comte (1798-1857) strongly affirmed that methods applied to the natural sciences such as physics should be applied to the study of social behaviour (Benton Craib, 2001). The positivist perspective placed great emphasis on the objectivity of social research, accepting Science as the only general form of knowledge that produces reliable social scientific knowledge that can be generated into theory applicable to social behaviour within society (Benton Craib, 2001: 23). Moreover, like the natural sciences it requires both logical and empirical support. Causal relationships can be identified and truths can be falsified thus, positivist sociology assumes that law-like generalisations can be derived from socia l research Pedraza (2002: 75). Postivism was widely accepted throughout the nineteenth centuary as science was assumed to be the highest form of knowledge, thus by applying the methodologies of the natural science to the newborn social sciences allowed for some level of acceptance. As far as objectivity is concerned, positivist methodological approaches claim that objectivity is an ideal that is attainable, as the social realtiy of society can be observed it without any antecedents. As a result, the aim of the social scientist is to be exogenously detached from the research subject. Although not positivists,both Durkeim and Marx both ascertained that social research could be studied using natural science techniques therefore obtaining objectivity. Although not a positivist himself, Durkheim drew upon positivistic methods in his study of suicide using statistical data to identify patterns of causal relationships. (REF) Turning to Weber (WEBERREF) changed the direction of social research claiming that although social research should be value free, obtaining completely objective research was impossible. This is simply because researchers are subjective humans. Weber coined the term value free sociology and urged that sociologists need to be unconfined by personal values if it was to make a positive contribution towards society. Weber recognised that personal values would to some extent influence research topics but encouraged objectivity in exploring a topic once chosen. For Weber, value freedom is then a non-judgemental analysis of society in its own terms. Although Weber advocated this approach to social research, it must be acknowledged that values can enter research in a variety of ways ranging from the choice of research area, formulation of the research question; methodology including data collection, analysis of data; interpretation of data and overall conclusions (Bryman, 2008). Following from Weber the epistemological position of positivism has been overtly critiqued by various theorists, particularly those who take an ontological, interpretivist stance. For example, Becker (1964: 245) argues that, there is no position from which sociological research can be done that is not biased in one way or another. Therefore, social research cannot be completely objective as researchers can unknowingly contaminate their exploration of an issue with values developed throughout their own biography. Furthermore, Becker (1964) claims that, sociologists must either write from the position of a superordinate or from that of a subordinate (Lawson, 1991: 591). In addressing this claim, Becker (1964) discusses the credibility of hierarchy which explores the notion that social groups whom are perceived to be superior within a given society are in a position of power that can define the rules of society. The exclusivity of the natural sciences within society is an example of thi s. Becker (1964: 242) goes on to surmise that sociologists challenge this rule by refusing to acknowledge the established status order in which it is surmised that the truth of knowledge is unequally distributed. Therein, Becker suggests that social research should focus on the underdog in order to reform knowledge distribution. This is similar to the view that has been taken up by feminists such has Hartstock (2004: 7) who place emphasis on relativist standpoint theories whereby knowledge is shaped by power relations, that it is socially situated. Therefore those oppressed can give the best account fo the internal workings of their group. Hartstock (2004) attains that prior to feminist sociology, research disciplines and public policy did not account for women as group with their own knowledge. For Hartsock (2004), any social research that does not address the unequal distribution of knowledge, is therefore, potentially skewed. Thus drawing upon the Marxist notion of historic materialism standpoint theorists such as Hartstock (2004) and Harding (DATE) chose to address this with the aim of exercising social research from the position or standpoint of women. It can be surmised from this perspective that it is therefore it is impossible for a social researcher to extract themselves from power relations in thei r own situation. Therefore the feminist approach strongly advocates that objectivity should not be the primary aim of a social investigation. Rather, it is important for researchers to adopt a stance and consider how their values will influence their research. In addition, it should be recognised that feminist researchers shape the results of their analyses no less than do those of sexist and androcentric researchers. The objectivist stance should be avoided as it attempts to make the researchers cultural beliefs and practices invisible, while simultaneously skewering the research objects, beliefs and practices to the display board (Harding, 1987:9). What are the arguments against this? GOULDNER Gouldner is in consensus with Becker that social research cannot be value free yet he openly criticises Beckers claiming that Becker does not address the reasons why sociologists are more inclined to take the side of the underdog. Furthermore Gouldner asserts that is not always the case, the manner which some sociologists conceive the value-free doctrine disposes them to ignore current human problems and to huddle together like old men seeking mutual warmth. This is not our job, they say, and if it were we would now know enough to do it. (Gouldner, 1973: 13) It is clear that subjectivity poses a severe limitation for the positivist objective approach to social research. For Gouldner, however, the positivist approach posed another extensive problem, it was useful to those young, or not so young, men who live off sociology rather than for it, and who think of sociology as a way of getting ahead in the world by providing them with neutral techniques that may be sold on the open market to any buyer (Gouldner, 1973: 12). In others word Gouldner saw self interest as a powerful motivator the outcome of research being affected by the context in what it is undertaken. Thus the social researcher is not necessarily on the side of the underdog. In laymen terms Lawson (1991) suggests that the crux of this debate is the question of whether sociologists are allied with the state, accepting the state as the overall authority or should they adapt a more ethical, moral role in addressing social problems of society. Ultimately social researchers are divided by this dilemma that as Gouldner suggests, depends on the social context of the researcher. What Gouldner recognises is that the attempt of sociologists to draw upon the natural sciences to obtain an objective approach does not entirely fit with social studies and that the institutions in which professional sociologists consult such as government, academia and business can have a profound effect on a researchers values. Parsonian sociologists such as Haak (1994) and Hammersely (2000) are critical on views promoted by Becker and Gouldner arguing that that the politicisation of social research is not only misguided, but inherently dangerous, and that an intelligent and sceptical commitment to the principles of objectivity and value neutrality must remain an essential feature of social research (back cover). Hamersley (2000) promotes the idea of value-free, objective social research placing emphasis on academia as the key institution to producing knowledge. Yet the University as a place for producing knowledge itself is under threat. This can be demonstrated by addressing the tragedy of the anticommons. ANTICOMMONS 300 In response to Hardings Tragedy of the Commons whereby a resource is exploited by overuse, (HellerRosenburg1998)) address the notion of the anticommons where upstream and downstream technologies are compatible for the development of a new product yet the technology is patentable and ownership is fragmented thus the price of the new product becomes high and its consumption ends up being small or there is a gridlock in the development of the products EXAMPLE OF ANTICOMMONS This is not objective research if the notion is to make profit 250 This situation can be directly perceived by examining changes within university systems. For example, in Japan, national universities that conduct public research have transitioned to University Corporations by which there is an emphasis in profiteering from any innovations it may develop (Nishijima, 2004). According to Nishijima (2004) the Japanese ministry of education has advocated universities to acquire patents of innovations and to partake in research activities with private organisations such as corporations. through establishing Technology License Office for the past few years. The transition of National University to University Corporation implies that results of basic research will suddenly change from public goods to private goods and that the anticommons problem will emerge in the product innovation where basic research and development of new products are complementary. In the case of National University, there seems no consensus (no argument so far) on how economists should formulate the objective function of national university.10 Even if we assume that national university behaves as if it maximized a particular objective function such as probability of research success subject to budget and other constraints, equilibrium variables of national university will not be far from those arbitrarily given, as long as the particular objective function is not convincing. Therefore we have no choice but to exogenously give particular values to variables Thus as Oliver (1992) ascribes, social research are sometimes forced to take sides as funding bodies are not willing to take risks and support user-controlled research. The point that Gouldner (1973) puts across is that sociology should focus on social change therefore it must take sides. Essentially, Marx emphasised the need for social research to contribute to social change, The Standpoint of the old materialism is civil society; the stand point of the new is human society, or social humanity. The philosophers have only interpreted the world, in various ways; the point is to change it. (Eastman, 1935) like Marx, Gouldner (1973) believed that sociology should count towards human emancipation thus Gouldner became a strong believer in public sociology. REFLEXIVITY 300 The notion of reflexivity. Researchers must give an indication of the purpose of their research and how they have come to partake in such research This illustrates some of the factors that can affect social research. Namely, the need for profit. PARSONIAN SOCIOLOGY ARGUES FOR EPISTIMOLICAL RESEARCH DISCUSS!! BURAWOY PUBLIC SOCIOLOGY DISTINCTION BETWEEN THOSE THAT ACT AND THOSE WHO DONT As Burawoy (2005: 324) asserts the possibility for public sociology comes from sociologys spontaneous connection to its reflexive relation with civil society. Burawoy clearly recognises that sociology in itself is a reflexive paradigm and suggests that it clearly needs to move from ideological theory to commitment to action. In a sense Burawoy (2005: 325) advocates that social research must take sides claiming like Marx and Gouldner that society should place human society or social humanity at its organising centre. 200 words Whilst this debate continues, a few conclusions can be drawn from this essay. Firstly, it is near impossible for social researchers to complete value free research. There are several factors that account for this. Namely as Gouldner asserts, the social context in which research is conducted. Secondly, It would seem that social research is clearly divided by professional and public sociology. Thus it is not a case of whether or not to take sides but more a case of which side our values empower us to choose. Those inclined towards professional sociology may attain that objectivity is not compromised whereas those inclined towards public sociology may recognise that it can be and even more so, that it is necessary to evoke humanitarian changes.

Jamaica, Trinidad, and Guyana as Free Labor Colonies :: American History Historical Essays

Jamaica, Trinidad, and Guyana as Free Labor Colonies Introduction The main concept of this paper is to show how Britain turned three of its colonies (Jamaica, Trinidad, and Guyana) into "free labor" colonies after gradual emancipation of slaves was introduced in 1833, and full emancipation was accepted in 1838. British West Indian colonies could be put into two categories: established colonies and new colonies. Jamaica had officially been a British colony since 1670, while Trinidad was converted to British rule in 1802 and Guyana in 1814. The age difference between the two categories resulted in different situations for the colonies and that is what will be discussed here. Before Emancipation At the end of the 18th Century into the beginning of the 19th Century, Britain was moving toward industrialization, which in turn led to a movement towards free labor from its citizens. Britain was also expanding is enterprises within it’s East Indian Trade Company. The East Indian countries had the raw materials that the new textile industry needed. Free people are also a better market for the textiles than the slave populations of the West Indies would. [1] The movement towards industry and Britain’s concentration in East Asia hindered the sugar plantations in the Caribbean. All of this caused a movement towards emancipating the slaves in the Caribbean. But the movement towards industrialization increased the need for sugar. [2] When the slaves were freed, Jamaica, Trinidad, and Guyana all had to deal with the new need for labor. Jamaica was already an established sugar producer and was at one point the jewel of the British West Indies. Jamaica was not a crown colony, however, and was organized by independent citizens, while Trinidad and Guyana, on the other hand, were recently acquired Royal colonies and had different economic circumstances than Jamaica. [3] Jamaica was about 2,848,000 square acres of land and only one quarter of land was unfit for cultivation. An estimation of about a quarter of the land was cultivated and only about a third of the available land was tilled in 1842. [4] Trinidad was considered the most fertile of any of the British colonies and second largest island after Jamaica. Of about 1,400,000 acres, it was estimated that only one-thirtieth part was unfit for cultivation; but not more than 209,000 acres had been appropriated, and of these less than 44,000 were under tillage. Sugar-planting had been a few years in operation when the island came into out possession in 1802.

Julius Caesar :: essays research papers

JULIUS CAESAR   Ã‚  Ã‚  Ã‚  Ã‚  William Shakespeare lived from 1564 to 1616. During his time, he wrote and established many plays. Although he lived about 400 years ago, his themes still have proven their universality today. A good example of this is in the play, Julius Caesar. One of the themes in this play is that there are many methods of manipulation, that persuade and influence people into a certain direction, sometimes too quickly, without thought.   Ã‚  Ã‚  Ã‚  Ã‚  Shakespeare distorts the views of people to show that commoners or plebeians in the play, tend to change their minds without thought or consideration. An example of that occurs in the play within the beginning on a street in Rome. The Romans are gathered to celebrate two events, the religious festival of Lupercal and the recent victory of Julius Caesar. â€Å"We make a holiday to see Caesar and to rejoice in his triumph,† says a cobbler, whom like most commoners had once supported Pompey. The commoners have since changed their views toward Caesar, now that he holds the power. Another example occurs later in the play. Brutus has just convinced the commoners that what the conspirators did was only out of their love for Rome. One commoner says, â€Å"we are blest that Rome is rid of him,† referring to Caesar which statement is supported by the rest of the crowd. Once again, the hearts of the commoners quickly changes again once Antony gives his speech. After he finishes, the commoners run through the streets noting and searching to kill the once glorified conspirators. This still applies today. For example; Bill Clinton was a fairly respected and admired president, until the world discovered about his mistress. Because of this, voters and people in office have changed their views so quickly, we have lost sight that, disregarding his personal affairs, Clinton has actually been a good president.   Ã‚  Ã‚  Ã‚  Ã‚  Shakespeare shows that the commoners change their minds too quickly, he also shows that methods of manipulation, such as ridicule, can change the views of people. Ridicule is used to persuade Casca to join the conspiracy, Cassius says, â€Å"so vile a thing as Caesar! But O grief, where hast thou led me? I perhaps speak this before a willing Bondman!† Considering that Casca doesn’t like the idea of being a subject to Caesar, he immediately becomes offended and joins the conspiracy. Another example is the first scene of the play. Marullus says to the commoners whom no longer worship Pompey, â€Å"You blocks of stones, you worse than senseless things!† to try and influence them to stay loyal to the great Pompey.

International Marketing MacDonald`s Essay

This paper will look at the development of the McDonalds Corporation in Kazakhstan and the obstacles that it has overcome. It will also look at the McDonalds Corporation in relation to its major competitors and analyze how the company has responded to its surrounding environment. In closing, we will look at the prospects for McDonald’s future and it will be clear that McDonalds will be able to maintain its dominant market position. It will continue to be a model that serves as a benchmark for others in the industry. We will go on to analyze the market segments, target market, advertisement of the corporation to the target audience and performance of McDonald’s Corporation. 1.0 Introduction McDonalds Corp., headquartered in Oak Brook Illinois, is the world’s number one fast food chain, serving about 49 million customers daily. The company operates and licenses more than 31,000 restaurants 30,000 McDonald’s in about 120 countries which generated a total $19.06 million in revenues for the fiscal year of 2012. McDonald’s brand is one of the ten most popular brands worldwide. Continuous marketing, promotional and public relations activities promote McDonald’s brand image in order to differentiate the Company from its many competitors. McDonald’s restaurant offer a menu that is uniform to all locations and emphasizes low value prices which includes its famous burgers, cheeseburgers like the Big Mac, Quarter Pounder with Cheese, several chicken sandwiches, Chicken McNuggets, french fries, salads, desserts, sundaes, soft drinks and other beverages. Its restaurants also provide breakfast menu that would include Egg McMuffin, bagel sandwiches, hotcakes, and muffins. Many new products were introduced in the last two years in accordance to the management’s decision to establish a new menu with more choices that is expected to bring a significant growth in sales as it was already shown by the financial results of 2012 which the highest increase in US comparable sales for the last 30 years. The successful manager constructs a marketing program designed for optimal adjustment to the uncertainty of the business climate. The inner circle represents the area under control of the marketing manager. Assuming the necessary overall corporate resources structures, and competencies that can limit or promote strategic choice the marketing manager blends price, product, promotion, channels-of-distribution, and research activities to capitalize on anticipated demand. The controllable elements can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives. Kazakhstan, from the Kazakh language, means a land of Kazakhs Stan – land. Kazakhstan is located in Central Asia, and is the ninth largest country in the world after Russia, China, USA, Argentina, Brazil, Canada, India and Australia. It is situated north of Uzbekistan, northwest of Kyrgyzstan, northwest of Turkmenistan, east of China, and south of Russia. Kazakhstan shares the Caspian Sea with other countries on its western border. As its neighbors in the region, Kazakhstan is a landlocked country and the second largest republic of the Commonwealth of Independent States after the Russian Federation. Kazakhstan doesn`t have MacDonald’s in the market. However it is really good opportunity to bring the fast food to a new market and get to know the culture. There must be a reason behind not having world’s most famous fast food corporation in a big country. According to my research it is possible to bring new product to the new market and get success in that market. 2.0 Objectives 1. To introduce MacDonald`s to a new market in Kazakhstan city of Almaty 2. To open 20 franchise by the end of 2015 in Almaty, Kazakhstan 3. To increase sales in fast food in 5 coming years. 4. To increase the customers till 50% by the end of 1st year. 3.0 Issues The theoretical framework of this study is based on a number of relevant theories that are discussed in this part. The model which authors constructed in this study integrates cross-culture and 4P marketing strategy. It can be divided into two parts. Firstly, the authors will analyze some components of culture which lead to the phenomenon of cross culture, such as the different values, languages and customer behaviors. During this process, Hofstede‟s culture dimensions will be employed as the approach to understand cross-culture better. Secondly, based on the analysis of marketing standardization and adaptation, the marketing mix 4ps as main international marketing strategies will be used to achieve our research purpose. When marketers discuss international marketing, one of the important issues often considered is the cultural differences. In relation to international marketing, culture can be defined as â€Å"the sum total of learned beliefs, values, and customs that serve to direct consumer behavior in a particular country‟s market† (Doole and Lowe, 2008, p.73). Such components as beliefs, values and customs are often ingrained in a society and have obvious differences among different countries. Cultural differences manifest themselves in several ways. Hofstede (2001) distinguishes symbols, heroes, rituals and values. Among theseï ¼Å'the underlying values are invisible. Although values are always invisible and may be hard to measure, they often play an important role when the marketers try to make decisions, which help to enter a foreign market. Also, according to Mooij (2004), the values that characterize a society cannot be observed directly. They can be inferred from various cultural products (fairy tales, children‟s books, or advertising) or by asking members of society to score personal values by stating their preferences among alternatives, and then calculating the central tendency of the answers. When it comes to marketing, the value concept is often used in an ethnocentric way. Besides, values are learned unconsciously, people are only partly aware of them, and measuring values is not an easy job (Lowe et al, 1998). Often, the problems they face are a result of their mistaken assumption that foreign markets will be similar to the home market, and so they can do the business in a similar way. Doole and Lowe (2007) point out that the values of a culture satisfy a need within that society for order, direction and guidance. Culture sets the standards shared by significant sections of that society which, in turn, set the rules for operating in that market. Mooij (2003) considered that the managers of transnational corporations should provide appropriate products according to the local consumer values and buying behaviors of a certain market. The product strategy owing to cultural factors, usage factors and legal factors. Hall (1990) described some countries‟ culture is high-context culture. 3.1 SWOT Analysis 3.2 Strength MacDonald’s has a strong global presence with its nearest domestic competitor being only half its size, McDonald’s is the market leader in both the domestic and international markets. MacDonald’s benefit from cost reduction through economies of scale because of its enormous size and its huge global presence allows it to diversify risk involved with the economic performance of specific countries. In international markets, MacDonald’s is well placed to expand and take advantage of long-term economic growth. MacDonald’s also has a strong real estate portfolio. The company’s outlets are located in areas that are highly known for visibility, traffic volume and ease of access. MacDonald’s also has exceptional brand recognition. This strong brand recognition creates significant opportunities for the company. MacDonald’s is able to generate more sales because of its brand recognition. 3.3 Weakness The food industry is really saturated. As a result of this, MacDonald’s has to deal with the prospect of looming market saturation, which could make it difficult to add new outlets. The market is forecast to grow by around 2% per year. Lack of product innovation is another weakness of McDonalds. The last breakthrough for McDonald’s was the Chicken McNugget in 1983, but again the company’s new strategy seems to have successfully dealt with the problem through the popularity of its new salads and other new products. 3.4 Opportunity MacDonald’s sold its Donatos Pizzeria back to its founder in 2003 and discontinued Boston market operations outside of the US. The company will instead focus on Chipotle Grill which is the company’s most successful non MacDonald’s branded chain of restaurants. Also to increase profitability the company has slowed its expansion of McDonald’s restaurants so as to refurbish and change the image of current restaurants and adding new features such as Internet access. 3.5 Treats McDonald’s is exposed to changes in the global economy. The company’s aggressive international expansion has left it extremely vulnerable to other countries economic slowdown. Foreign currency fluctuation is also another problem global companies like McDonalds. The Fast food industry is becoming an increasingly competitive sector. MacDonald’s keeps up with competitors through expensive promotional campaigns which leads to limited margins to gain market share. McDonald’s is attempting to differentiate itself, with new formats and new menu items, but other fast food industry are doing the same too. 4.0 Marketing MacDonald`s in Kazakhstan 4.1 Marketing Mix The marketing mix can be adjusted on a frequent basis, to meet the changing needs of the target group, and the other dynamics of the marketing environment Barlon and Kimuli (2006). They are as follows: product, price, place, and promotion. Having identified its key audiences, a company has to ensure a marketing mix is created those appeals specifically to those people. The marketing mix is a term used to describe the four main marketing tools the 4Ps. By analyzing detailed information about their customers, as derived from ongoing market research, the McDonald’s Marketing department can ascertain information key to determining the correct marketing mix. * Which products are well received in Kazakhstan * What prices consumers are willing to pay * What TV programmers, newspapers and advertising consumers read and view * Which restaurants are visited Accurate research is essential in creating the right marketing mix which will help to win customer loyalty and increase sales. As the economy and social attitudes change, so do buying patterns. McDonald’s needs to identify whether the number of target customers is growing or shrinking and whether their buying habits will change in the future. Market research considers everything that affects buying decisions. These buying decisions can often be affected by factors wider than just the product itself. Psychological factors are important, e.g. the image a particular product conveys or how the consumer feels when purchasing it. These psychological factors are of significant importance to the customer. They can be even more important than the products’ physical benefits. Through marketing, McDonald’s establishes a promine nt position in the minds of customers. This is known as branding. 4.2 Product The important thing to remember when offering menu items to potential customers is that there is a huge amount of choice available to those potential customers with regard to how and where they spend their money. Therefore McDonald’s places considerable emphasis on developing a menu which customers want. Market research establishes exactly what this is. However, customers’ requirements change over time. What is fashionable and attractive today may be discarded tomorrow. Marketing continuously monitors customers’ preferences. At any time a company will have a portfolio of products, each in a different stage of its cycle. Some of McDonald’s options are growing in popularity while arguably the Big Mac is at the ‘maturity’ stage. 4.3 Price The customer’s perception of value is an important determinant of the price charged. Customers draw their own mental picture of what a product is worth. A product is more than a physical item; it also has psychological connotations for the customer. The danger of using low price as a marketing tool is that the customer may feel that a low price is indicative of compromised quality. It is important when deciding on the price to be fully aware of the brand and its integrity. 4.5 Promotions The promotions aspect of the marketing mix covers all types of marketing communications. One of the methods employed is advertising, sometimes known as ‘above the line’ activity. Advertising is conducted on TV, radio, in cinema, online, using poster sites and in the press for example in newspapers and magazines. What distinguishes advertising from other marketing communications is that media owners are paid before the advertiser can take space in the medium. Other promotional methods include sales promotions, point of sale display, merchandising, direct mail, telemarketing, exhibitions, seminars, loyalty schemes, door drops, demonstrations, etc. 4.6 Place Place, as an element of the marketing mix, is not just about the physical location or distribution points for products. It encompasses the management of a range of processes involved in bringing products to the end consumer.

An Inconvenient Truth Summary 3 – Essay – Deng1993

Director Davis Guggenheim eloquently weaves the science of  global warming  with Mr. Gore's personal history and lifelong commitment to reversing the effects of global climate change. A longtime advocate for the environment, Gore presents a wide array of facts and information in a thoughtful and compelling way. â€Å"Al Gore strips his presentations of politics, laying out the facts for the audience to draw their own conclusions in a charming, funny and engaging style, and by the end has everyone on the edge of their seats, gripped by his haunting message,† said Guggenheim.An Inconvenient Truth is not a story of despair but rather a rallying cry to protect the one earth we all share. â€Å"It is now clear that we face a deepening global climate crisis that requires us to act boldly, quickly, and wisely,† said Gore. Written by  Plantation Productions e host, was the vice president of the USA in the Clinton administration. He has been interested in climate change is sues since grade school and has continued to take  interest  in this subject as a politician. In this documentary, he highlights some very important points regarding global warming in his discussion.We will take a look at some of these. Some very important effects include illustrations of the impact ofglobal warming. He does this by first pointing out the relationship between the amount of carbon in the atmosphere and the corresponding temperature over a 650,000 years period. For example, he indicated some pictures of the ice melted in big Mountain in Africa called Kilimanjaro. He also talked about the increase of the ocean Temperature that guided to many Hurricanes and Tornadoes. To clarify, Florida in US got a very bad hurricane in September 2004 and that called Ivan.Then he focused on the Sea levels which are rising because of the amount of ice melting in the Arctic Sea and ice shelves by 1. 5 million km2 during the last forty years. For instance, Ice caps melts as the the te mperature of water raise and these can destroyed the ice species. Finally, He also mentioned that many people have died in different parts of the world because of high temperatures and heat waves. For example, the temperature in India raised and about 1400 people died in 2003.The extinction rate of many species is increasing and more than 30 diseases have appeared To sum up, Al Gore says that although the situation regarding global warming appears dire, he does speak fervently looking forward to the future with hope. His presentation concludes with parting nuggets of practical advice as to how man can play a role in curbing climate change. Posted by  J Al Gore, the one who was going to be the next president of the United States of America has dedicated his life to let the people around the world to be aware of the problem which threat life on the earth.In the next lines I’m going to outline a brief summary about his movie â€Å"An inconvenient truth†. Global warmingà ‚  is the catastrophe which threats life on earth. Al Gore explained how the atmosphere works; sun ray comes from the sun everyday then some of the rays stay inside the earth with the help of ozone layer to keep it warm. The crazy increase of carbon dioxide ratio has made the layer thicker so more rays are trapped more than we normally need. As a result, a lot of temperature changing can be seen around the world such as heat wave.Another problem the global warming is causing is that the ice is melting which is a very serious danger. The level of the sea, constructions and the weather itself all can be affected if the ice or permafrost starts to melt down because of the increasing of heat. At the end of his discussion, Al Gore confirmed that most of the scientists around the world agree that we are the main reason for the global warming. What will the future generation think of their parents if this problem gets more and more serious? Posted by  Khalid

Frankenstein V Bladerunner Essay

In what ways does a comparative study accentuate the distinctive contexts of Frankenstein and Blade Runner? The comparative study of texts, allows audiences to investigate the changing nature and interpretation of issues relating to humanity as they are interpreted in different contexts. Context allows audiences to relate to and understand the thoughts, decisions and actions of individuals within a text. Context provides the opportunity to develop and shape a new genre or interpret an existing genre in a new way. The comparative study of context allows for audiences to compare the changing values of societies over time. Literary techniques such as allusions, imagery and dialogue is used to shape context and can be used by composers to entertain, inform or persuade an audience or highlight and provide insight into interesting or noteworthy points. Mary Shelley’s Frankenstein (1831) and Ridley Scott’s Blade Runner (Directors Cut-1992) individually utilise literary techniques to establish the context of their text within its time. The comparative study of these two texts highlights how texts are inevitably a product of their time however both texts present issues that explore the intricacies and complexities of all human experience. Shelley and Scott utilise distinctive contexts to explore the nature of humanity and ultimately question what makes us human. Frankenstein and Blade Runner exist to highlight how context affects the perceptions of the audience in regards to how a text is received over time thus highlighting how a comparative study of texts can accentuate distinctive contexts. The comparative study of texts depends on the context used to establish a relationship with the audience. Mary Shelley’s fiction novel Frankenstein (1831) is a hybrid product of 18th century Gothic-Romanticism. The text reflects recent challenges to the social order as a result of the English industrial revolution and the French revolution during the second half of the 18th century which highlighted the empowerment of the working class. Frankenstein is a work of epistolary prose fiction that is explored through multiple narrators such as the ‘monster’, Victor Frankenstein and Robert Walton. Frankenstein exists as a didactic tale that explores the morality of trying to subvert god thus providing a lesson in patriarchal hubris highlighting the arrogance of scientific discovery without any consideration of the moral or ethical implications. Frankenstein consequently explores the nature of obsession in undermining parental and moral responsibility and evoking fear in the creation-fear of the world, fear of man. Subsequently the leading antagonist of Blade Runner, Roy Batty, further elucidates the arrogance of obsession as he explains his plight, stating, ‘Quite an experience to live in fear, isn’t it? That’s what it is to be a slave†. Batty provides insight into the failure of creators to understand the emotional development of the creation which leads to its isolation and fear, causing the ensuing destruction of the ‘natural order’. Frankenstein utilises the characterisation of Victor, ‘I have described myself as always having been imbued with a fervent longing to penetrate the secrets of nature’ to explore the obsession for knowledge that formed part of Shelley’s context. The text therefore reflects the influences of recent scientific development such as Galvanism and evolutionary thought. The comparative study of contrasting textual forms allows context to influence different interpretations of a text. Ridley Scott’s speculative science fiction film Blade Runner (1992) employs extensive mis-en-scene to subvert the audience’s sense of setting and history-a suspension of belief- enabling contextually dependant perceptions of the film. The films’ setting reflects its context as it echoes the concept of imperfect vision that conceptualises the short-sightedness inherent in the pursuit of perfection. The film juxtaposes the seemingly inherent ethical pretexts of discovery with the scientific community that seeks to create a perfect race, thus Blade Runner’s scientific context becomes reminiscent of fascist Nazi Aryan ideology, IVF programs and the Human Genome project. Conversely Frankenstein utilises its sublime Swiss setting to increase the plausibility of the themes which allow them to resonate with audiences as they relate to the texts context. Contrasting textual form is used to highlight how the context of each text enables their concurrent themes to resonate and remain relevant to 21st century audiences. Distinctive contexts are accentuated through similar theme content. Frankenstein and Blade Runner similarly indicate that efforts to ‘defy’ the natural order are responsible for the enduring sense of misery and alienation that sustains the overall melancholic tone of both texts. Animal Imagery is used extensively within Blade Runner to reveal the primal nature of raw, native emotionof the ‘replicants’, a reflection of parental neglect which renders them incapable of understanding their emotions. Similarly Frankenstein juxtaposes the idyllic nature of childhood with the abandonment of parental responsibility to highlight the confusion behind the monsters ‘ugly’ exterior, therefore provide insight into creations’ place as the ultimate innocent of both texts. Frankenstein and Blade Runner establish the creations’ as the victims of both physical and emotional negligence who ultimately confront their creator to correct the flaw which isolates them from the world. Frankenstein and Blade Runner similarly utilise content to highlight the creations as the source of destruction to reveal the true nature of monstrosity, the senseless creators. The pursuit of knowledge at the expense of a moral framework is identified as the creators’ ultimate fatal flaw. As the creations of both texts reflect upon and highlight their unnatural qualities, they reveal how their creators can no longer attain the sublime. Victor highlights his exile from the sublime as he recounts how his actions and subsequent inaction ‘deprives the soul both of hope and fear’ contributing to his demise. Frankenstein and Blade Runner similarly evoke a development of critical literacy and knowledge of genre at a macro level that enables distinctive contexts to gain prominence and influence the understanding or interpretation of their respective genres as a whole. The contextualisation of Frankenstein and Blade Runner is used to provide insight into the reception of texts as it challenges the contemporary values of the audience. Frankenstein draws parallels with Greek mythology as it establishes Victor as a modern Prometheus while also addressing elements of Jewish mysticism as the ‘monster’ exhibits qualities similar to the golem of Prague. The text is also reminiscent of Godwin and Wollstonecraft, however, is inherently less optimistic about society’s realistically attainable level of perfection, both physically and economically. In stark contrast, Blade Runner addresses perfection as achievable in a commercial sense ‘commerce is our goal here at Tyrell’ however as Deckard states ‘nobody is perfect’ he highlights the shortcomings of forgoing the moral obligations inherent in the pursuit of commerce which ultimately enable an evaluation of humanities moral boundaries. Blade Runner pays homage to the representation (particularly through film and television) of the 1950’s detective film-noir to reveal a rendition of post-modern expressionism. The reflection of commerce as a postmodern cultural imperative establishes the relationship between socio-economic status and pastiche consumption. Consequently, humanity is ‘created’ and traded with this ‘transformation of everything into commodity’ (Byers, 1990) becoming a reflection of the context of Blade Runner following the collapse of the Soviet Union and the economic strength of the United States during the films production. In essence the distinctive context of Frankenstein and Blade Runner reflects the interpretation and perception of the genre, textual form and content over time. The comparative study of these distinctive contrasting contexts allows audiences to reflect on the enduring power of parental and moral responsibility, deliberate action or inaction and the features that define humanity. The key reflections in which the audience understands how they are positioned by composers as a result of their context is especially important in allowing moral assessments throughout the text. Frankenstein and Blade Runner are two texts who successfully explore the nature in which humans interpret their humanity as a response to a contextualised stimulus. Blade Runner ultimately reveals the establishment of emotional understanding as a definitive characteristic of being human, while incidentally Frankenstein explores the features of humanities collective consciousness which enable an individual to belong through emotional dependence. The comparative study of Frankenstein and Blade Runner allows audiences gain a further understanding into the way contexts are accentuated through assessments of conceptualised fiction which explore the themes and issues which forms the unique identity of humanity.

theories of international trade

No: 1 BPO – BANE OR BOON ? Answers: 1. Which of the theories of international trade can help Indian services providers gain competitive edge over their competitors? 1. Suggested Theory to gain dynamism and competitiveness   in Operation A. Developing executive leadership at three levels †¢ top team, †¢ the personal development of individual executives as leaders and †¢ the Chief Executive Officer (CEO) B.Success Brand Development and Brand Strategy : An effective  brand strategy  will create a unique identity that will differentiate from the competition. That is why it's often deemed as the heart of a competitive strategy C. Strategies for Working : Work avoidance is one of the major paradoxes, Making a complete Plan to work, setting a quota for a week or month and making them to execute will increase the overall growth D.Achieve learning through knowledge management: Knowledge Management efforts typically focus on organizational  objectives  such as i mproved  performance,  competitive advantage,  innovation, the sharing of lessons learned, integration and  continuous improvement  of the  organization. Knowledge Management efforts overlap with  organizational learning, and may be distinguished from that by a greater focus on the management of knowledge as a strategic asset and a focus on encouraging the sharing of knowledge. E.Achieve supply chain excellence : â€Å" The basis of competition for winning companies in today’s economy is supply-chain superiority,† â€Å" These companies understand that value-chain performance translates to productivity and market-share leadership. They also understand that supply-chain leadership means more than just low costs and efficiency, it requires a superior ability to shape and respond to shifts in demand with innovative products and services. 2. Productivity for   Ã‚  INTERNATION   TRADE   Competitiveness:The rapid changes in the context of the process of economic reform, globalization and liberalization have created greater compulsions for India to be productive and competitive than ever before. With rapid advancement in technology as well as Management Theory and Practice, the concept & techniques of productivity have undergone a change over time, thereby creating a need for devising fresh approaches, coining new message and adopting a new idiom to spread the message to the stakeholders.There is an urgent need to redefine and re-structure the Productivity Movement in such a way that it becomes a self perpetuating process, more so, because the general environment earlier was not very congenial for the desired productivity growth as lots of non-productive barriers & protective walls surrounded our economic system for a very long time. All these protective walls have come crashing down and now competition is the name of the Game.Keeping in view the stage at which it stands on the road to economic progress, promotion of productivity, i ts awareness creation and benefitable implementation should be the corner stone of productivity movement. Productivity in its new manifestation, as a culture of accepting and bringing about continuous change through teamwork having continued focus on the customer-need is an inescapable imperative. These Concepts have come to acquire greater significance in the current context of changes economic environment. 3. BUILDING   Brand India's Need Perspectives   STRATEGY: Need to move up the value chain- better R&D †¢ Need to project greater ROI on investment – better profitability †¢ Need to remove revenue dependence on any single resource such as human capital †¢ Need to carve a niche – IPR and Licensing †¢ Need for technological prowess and market knowledge – focused domain expertise †¢ Need to brand products and services – better marketing Every organization has its own distinctive approach towards development. Connecting these i nitiatives, there should be a commitment to enlarge the scope of innovation and to create environment conducive to Productivity.Productivity may be the outcome of techno-managerial practices, but eventually is the result of a mindset. Basic to this approach is the conviction that there is no limit to improvement. Even the best can be improved. The crucial ingredient is the preparedness of the human mind to change. Therefore, workers, managers, policy makers and others should be ready to continuously and collectively work for productivity improvement, not only in every economic activity, but also in every human endeavor for the development of the society as well as the country.Needless to mention, as we graduate further into knowledge era, traditional methods and principles will become increasingly ineffective and we will have to innovatively augment productivity both at micro as well as macro level to realize a global competitive edge. 2. Pick up some Indian services providers. With the help of Michael Porter’s diamond, analyses their strengths and weaknesses as active players in BPO. The Diamond Model of Michael Porter for the competitive advantage of Nations offers a model that can help understand the comparative position of a nation in global competition.The model can also be used for major geographic regions. Traditional country advantages : Traditionally, economic theory mentions the following factors for comparative advantage for regions or countries: 1. Land 2. Location 3. Natural resources (minerals, energy) 4. Labor, and 5. Local population size. Because these 5 factors can hardly be influenced, this fits in a rather passive (inherited) view regarding national economic opportunity. Porter says that sustained industrial growth has hardly ever been built on above mentioned basic inherited factors.Abundance of such factors may actually undermine competitive advantage! He introduces a concept called â€Å"clusters† or groups of interconnecte d firms, suppliers, related industries, and institutions,that arise in certain locations. Porter Diamond Nations: According to Porter, as a rule competitive advantage of nations is the outcome of 4 interlinked advanced factors and activities in and between companies in these clusters. These can be influenced in a pro-active way by government.PORTER   Ã‚  argued   that   a   nation   can create new   advanced   factor endowments   such as   skilled   labor, a   strong technology   and  knowledge base, government   support, and culture. PORTER used   a   diamond   shaped   diagram   as a   basis   of   Ã‚  a   framework to illustrate   the   determinants   Ã‚  of   national   advantage. The   diamond represents   Ã‚  the   Ã‚  national playing   Ã‚  field   that   the countries   establish   for their  industries. The points of the diamond are described as follows FACTOR CONDITIONS: †¢ a country creates its own important factors such as skilled resources and technological base. these factors are upgraded / deployed over time to meet the demand. †¢ local disadvantges force innovations. new methods and hence comparative advantage. DEMAND CONDITIONS: †¢ a more demanding local market leads to national advantage. †¢ a strong trend setting local market helps local firms anticipate global trends. RELATED AND SUPPORTING INDUSTRIES: †¢ local competition creates innovations and cost effectiveness. †¢ this also puts pressure on local suppliers to lift their game. FIRM STRATEGY , STRUCTURE AND RIVALRY. local conditions affect firm strategy. †¢ local rivalry forces firm to move beyond basic advantages. THE DIAMOND AS A SYSTEM †¢ the effect of one point depends on the others. †¢ it is a self-reinforcing system. THE ROLE OF THE GOVERNMENT IN THIS MODEL †¢ to encourage †¢ to stimulate †¢ to help to create †¢ growth in industries. †¢ In Terms and Conditions Let us take the organization â€Å"TCS†' 1. BPO/ KPO Business BPO is established and is on development stage. KPO is on Threshold of Growth The Passive Analysis of The Active/Proactive Analysis ofFACTOR CONDITIONS: †¢ TCS has created its own important factors such as skilled resources and technological base for expanding BPOs / KPOs †¢ TCS is upgrading / deploying resources over time to meet the demand. †¢ New innovations. New methods has given the local industry the comparative advantage. DEMAND CONDITIONS: †¢ a more demanding local/ global market has given ‘TCS' the international / national advantage. †¢ a strong trend setting local market has helped local firms anticipate global trends.RELATED AND SUPPORTING INDUSTRIES: †¢ local competition has created innovations and cost effectiveness for the TCS . †¢ this has also put the pressure on local suppliers to lift their game. FIRM STRATEGY , STRUCTURE AND RIVALRY: à ¢â‚¬ ¢ local conditions have affected TCS various strategy. †¢ local rivalry have forced TCS to move beyond basic advantages. THE ROLE OF THE INDIAN GOVERNMENT IN THIS MODEL: †¢ INDIAN GOVERNMENT is encouraging more TCS . †¢ INDIAN GOVERNMENT is stimulating with paperwork reforms. INDIAN GOVERNMENT is helping to create more skilled labors. †¢ INDIAN GOVERNMENT is providing infrastructures to attract more industries. 3. Compare this case with the case given at the beginning of this chapter. What similarities and dissimilarities do you notice? Your analysis should be based on the theories explained. †¢ If you’re not faster than your competitor, you’re in a tenuous position, and if you’re only half as fast, you’re terminal. †¢ The idea is to concentrate our strength against our competitor’s relative weakness. The opportunities and threats existing in any situation always exceed the resources needed to exploit the opportun ities or avoid the threats. Thus, strategy is essentially a problem of allocating resources. If strategy is to be successful, it must allocate superior resources against a decisive opportunity. †¢ It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. †¢ Organizations pursue strategies that will disrupt the normal course of industry events and forge new industry